From the course: Nonprofit Fundraising: A Beginner’s Guide
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The four donor styles
From the course: Nonprofit Fundraising: A Beginner’s Guide
The four donor styles
- Think about your friend group. Do you all receive information the same way? Do the same methods of persuasion have the same effect on you as it does them? Probably not. Because while we have similar interests as our friends, we're not carbon copies of each other but depending on how long you've known someone, you can figure out what forms of communication they prefer and what they need to know to be persuaded. But this isn't the case in most fundraising situations. You must determine a donor's social style in a short amount of time. The social styles model is an especially useful tool for gaining insight into how your donors think and make decisions. There are four dominant social styles that can help you find the way to approach a prospect, establish rapport, secure a gift, and form a lasting relationship with your nonprofit. The four basic social styles people use to deal with the world are driver, expressive…
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