From the course: Nonprofit Fundraising: A Beginner’s Guide
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The Ivy Lee Method
From the course: Nonprofit Fundraising: A Beginner’s Guide
The Ivy Lee Method
- Have you ever heard of the Ivy Lee method? It's named after a legendary public relations consultant who is considered a productivity expert. I want to share with you how applying this method will improve your ability to prioritize and create clear, concise and well thought out task lists. Back in 1918, Charles M. Schwab, one of the richest men in the world at the time called Ivy Lee who knew how easy it is to find distractions. As the president of the Bethlehem Steel Corporation, the largest ship builder and the second largest steel producer in America at the time, Schwab felt his team could be more productive. While Lee agreed to help, he wouldn't accept payment unless Schwab felt his consulting made a difference after three weeks. Lee met with each executive for 15 minutes and explained his simple daily routine for achieving peak productivity and it was only five steps. First at the end of each work day, write down the…
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