From the course: Nonprofit Fundraising: A Beginner’s Guide
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The new donor mindset
From the course: Nonprofit Fundraising: A Beginner’s Guide
The new donor mindset
- Have you ever found yourself in the middle of a conversation wishing you could see what the person was thinking? With that kind of information, there's no telling what you can do. Gaining an understanding of how a donor thinks is key to your success as a fundraiser. I want to walk you through balancing the spoken and unspoken motivations that influence your donors' philanthropic giving decisions. Today's donors need more than passion for a cause. To gain support for your cause, you need to provide them with hard facts and data to demonstrate the specific ways their funds are being used. Donors want to know that they help provide X amount of school lunches in their community. Just like us, donors live in the information age and have access to a wealth of information at their fingertips, thanks to charity watchdog organizations and media scrutiny. So it's your job to adapt to this new mindset of equal parts head and heart.…
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