From the course: Nonprofit Fundraising: A Beginner’s Guide
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Travel time prioritization
From the course: Nonprofit Fundraising: A Beginner’s Guide
Travel time prioritization
- Did you know that only 18% of fundraising emails get open? And the click-through rate drops from there. If your nonprofit is relying on digital marketing, you're missing a lot of opportunities to create relationships. As a fundraiser, you must make the most out of your one-on-one time with prospective donors. I'm going to provide several tips for making the most of your travel time when meeting with prospective donors. Face-to-face time with donors should be at the top of your list. But before booking those meetings, you may need to optimize your donor list to ensure that you are spending the most time with major donors, those who give the most money and are the most loyal. Your nonprofit likely has a classification of how they define major and mid-level donors. This system will include a donor's level of interest in your cause, their connection to your organization, and their ability to give. Use it to your advantage,…
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