From the course: OMCA™ Certification for Digital Marketers Test Prep

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Creating loyalty and incentives through mobile

Creating loyalty and incentives through mobile

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Creating loyalty and incentives through mobile

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- Your mobile device has become the most valuable thing you own. Everything is on it, which is why it is so effective for loyalty marketing. Do you have any apps that make your life easier? I sure do. I do a lot of travel, so I have a few hotel apps on my phone. They are amazing. As a rewards member of these hotels, I can book a room on my phone. A day or two before I get there, I can check-in on the app and I can choose my room location. The last time I went to one of my preferred hotels, I didn't even have to check in. My phone was the room key. When it's time to leave, I can even check-out on the app. The receipt is automatically emailed to me and I'm out the door. This becomes even more amazing when I can do the entire transaction using my points. Mobile marketing includes apps that are developed for providing immediate services and feedback for loyalty programs. These apps can also integrate with the mobile…

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