From the course: Product Management Tips
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Being a PM in a sales-driven company
From the course: Product Management Tips
Being a PM in a sales-driven company
- I have a lot of experience as a product manager in a sales-driven environment. And in that experience, there are a few interesting quirks and nuances to work through. First, let's get on the same page of what a sales-driven company is. As I'm using the term here, it means companies whose primary revenue stream and success indicator is influenced primarily by a sales team. In other words, no sales happen without salespeople physically making sales to buyers. Now, we know that a huge part of the PM role is being an expert on the user, allowing us to solve user needs. You might see where I'm going here. How do you get to be an expert on the users when there's a sales team and maybe even an account management team perpetually separating you from the users you're building for? At first thought, the job seems easy. Just build whatever the salespeople tell you is going to bring in the most money. While it's possible this is the right course of action in a tiny company strapped for cash…
Contents
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Product managers are not CEOs2m 58s
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Getting out of the building3m 1s
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The PM mindset2m 42s
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Getting it straight: Agile, lean, and other buzzwords3m 3s
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Getting it straight, part 2: Scrum vs. Kanban2m 46s
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Product manager vs. product owner vs. project manager2m 50s
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The Business Value of a PM: When to Hire One2m 50s
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The different types of product managers3m 3s
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Storytelling for PMs2m 43s
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Product management and team structures2m 59s
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Vision, intuition, and when data isn't enough3m 23s
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Working with stakeholders: Engineers3m 3s
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Working with stakeholders: Designers2m 30s
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Working with stakeholders: Executives and others2m 25s
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4 ways to be more effective at product management2m 52s
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Hiring product managers3m 28s
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Managing product managers3m 21s
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The reality of agile roadmapping3m 20s
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The importance of customer journey KPIs3m 33s
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Becoming a well-rounded product manager2m 36s
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Influencing without authority2m 56s
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Setting vision as a product manager3m 19s
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Being a PM in a sales-driven company2m 41s
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The perfect product management tool3m 16s
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The recipe for a productive meeting2m 58s
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