Product Marketing: Competitive Intelligence
With Richard King
Liked by 166 users
Duration: 49m
Skill level: Beginner
Released: 11/9/2023
Course details
Your business's competitive landscape is more crowded and more high-stakes than ever before, making it increasingly more difficult for you to stay current with the competition. As a successful product marketer, it's critical that you build your own custom competitive intelligence (CI) program—from continually gathering insights to strategically sharing the research findings with stakeholders for more informed decision-making.
In this course, learn how to successfully build and nurture your competitive intelligence skills, from expert product marketer and head of the Product Marketing Alliance (PMA), Richard King. Gain expertise in continually gathering and leveraging CI data within your organization—resulting in informed marketing strategies, successful product roadmaps, and sustainable competitive advantages that boost your brand’s longevity.Skills you’ll gain
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Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Zeynep Balyali
Zeynep Balyali
Senior Product Marketing and Brand Marketing Manager| Ex-Unilever/ Estee Lauder/ Mondelez
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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