From the course: Public Relations Mistakes to Avoid

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Asking a reporter to proofread

Asking a reporter to proofread

From the course: Public Relations Mistakes to Avoid

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Asking a reporter to proofread

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- Let me tell you a story. I used to work with a CEO who had a lot of controversial opinions. For the launch of his business, my company got him an interview with a popular tech blog. Knowing that he tended to shoot from the hip, we worked together to draft some talking points so that he was comfortable responding to the questions. He was prepared and agreed to stick to it, until he didn't. The second he got on the phone, he completely went rogue, off script, and back to shooting from the hip with all his opinions. This resulted in not only a combative conversation with the reporter, but fear that there would be a negative piece of press coverage for the company. He said to me, "I need you to go back to the reporter and tell them we need to proofread the story." Unfortunately, it doesn't work like that. This is probably the most common question I get in my PR career. Can you ask the reporter if we can review and edit…

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