From the course: Public Relations Mistakes to Avoid

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Missing the human element

Missing the human element

From the course: Public Relations Mistakes to Avoid

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Missing the human element

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- I'm sure you've seen a generic pitch. It might read something like this. Hi reporter, there was a baby draft born at the zoo in Santa Barbara, California. It weighs 150 pounds. It's about five 10 in height and it's endangered. Can you cover this story? Sure, this states the facts but it might not get you the media attention you desire. Why, because the storyline matters and this pitch is missing the human element. The human element is the part of the story that allows the reporter to connect with what you're saying aside from the facts. Here's an example of a pitch that pulls on the heartstrings a little bit more. Hi reporter, today history was made in Santa Barbara, California. Not even native to the area, an endangered species of baby giraffe was born, with only 300 of these left in the world, this is a moment to be honored. In a time where global news can be filled with unfortunate, sad and frustrating events,…

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