From the course: Sales and the Science of Trust
Join today to access over 23,400 courses taught by industry experts.
The stress chemical
From the course: Sales and the Science of Trust
The stress chemical
- How do you feel when you walk into an Electronics Superstore, or a car lot, and within 30 seconds, a sales person comes over and starts in with their pitch? What about when you're watching your favorite television show, and an infomercial comes on, some crazy guy trying to sell you a ShamWow, or something similar? You may not recognize it, but subconsciously, your brain is releasing a bit of adrenaline, and a lot of the stress chemical, cortisol. Inside the recesses of your mind an alarm has been sounded. Now this alarm sets into motion, all the necessary bodyguards your brain has to offer that help keep us from being taken advantage of. The more aggressive the pursuit to convince us that we need to act now, the more we resist and put up further defenses. From a very instinctive flight or fight core level response, this reaction we have as humans has kept us safe for thousands of years. The very same mechanism that…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.