From the course: Sales Meetings: Planning for Success
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Master listening in sales meetings
From the course: Sales Meetings: Planning for Success
Master listening in sales meetings
- Can you think of a time when you missed key information? Was it something your manager said, or was it something your prospect said. You were present, but maybe your mind was somewhere else? Not listening or half listening when meeting friends is normal. When you don't listen or half listen in a sales meeting, that can be a very expensive mistake. You have to be fully switched on in a sales meeting. You have to be fully engaged, you have to master listening. Let's remind ourselves of the crucial importance of listening in sales meetings. I'll also give you some essential tips to listen better. Listening is something we have to do at every stage of life, in every situation and every conversation you need to listen, but we live in what Robin Sharma calls, "The age of digital distraction." We have devices in our pockets, on our desks, and in our offices. Devices command and demand your attention 24-7, the same is true for your prospects. I've sat in sales meetings where somebody is on…
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