From the course: Sales Meetings: Planning for Success

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Systemize sales meetings

Systemize sales meetings

- What's the typical sales meeting like? How long does it last? What's the structure? How is it organized? Ask most people, and they'll say it depends. Ask people what they would like from a sales meeting, you'll get better answers. It starts on time, it ends on time, it covers the agenda, we get business done, it has the right people, there is a clear positive result. Question for you. Can you say those things about every meeting you've been in? Probably not. Why not? It's because too many meetings aren't organized. If you want to get the best from a sales meeting, any meeting, you need to develop a meeting system. Let me show you how. People don't like to waste time on irrelevant meetings. Your prospects don't like to waste time in unproductive meetings. Time is precious, right? Time is the most scarce resource you have because you can't make it, you can only spend it. Jeff Sutherland's book, "Scrum: The Art of Doing Twice the Work in Half the Time." changed my thinking about how I…

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