From the course: Sales Meetings: Planning for Success

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Taking control of sales meetings

Taking control of sales meetings

- Have you ever been on the phone with someone in customer service? Maybe you have explained your complaint or question to someone, but you just don't think they're providing a resolution. Sometimes sales meetings can be frustrating for the exact same reasons. The prospect feels they have given you all the information you need, but they don't think you are providing a solution or clear next steps. In this video, let's discuss the importance of taking control of the sales meeting so you move your prospect towards a solution. There's an old expression that goes like this. Nothing happens until someone sells something. What's the main reason people are having a sales meeting with you? They want to believe you can help. So when the time is right, it's important to move out of the passenger seat and into the driver's seat. Take the steering wheel, take control. Sales professionals know when to listen and when to take control. They'll learn that understanding problems is essential, but…

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