From the course: SEO Foundations
Join today to access over 23,400 courses taught by industry experts.
How SEO affects your business - Google Analytics Tutorial
From the course: SEO Foundations
How SEO affects your business
- If you are a business, there are some very real and specific benefits to having a consistent, ongoing search engine optimization strategy. For the first time in the history of marketing, users are offering up their actual intent through the words that they type and speak into search engines. And, this can be a wonderful opportunity, but while search engines don't charge you for listing your content organically, planning and implementing an SEO strategy in your organization is definitely not free. You'll need to spend time and likely money as well as put in place the resources to do this the right way. When done well, SEO can help you reach a tremendously large audience, attract more targeted visitors, and measure the impact of your efforts. We call the motivation behind a given search intent. What people search for and the words they choose when making their query says a lot about what actions they want to take…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.