From the course: SEO Strategy: Link Building

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An introduction to content-led link building

An introduction to content-led link building

From the course: SEO Strategy: Link Building

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An introduction to content-led link building

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- [Instructor] There are many ways to build links. And over the years, I've seen many tactics come and go. With some that were perfectly legitimate, such as guest blogging, which have actually become more difficult because SEO scour those tactics and cause Google to keep closer on them. However, one tactic has stood the test of time and will continue to be a safe bet. That tactic is content-led link building, which involves creating a piece of content, which you then promote and try and get links to. This goes to the very heart of what link building should be, making a website link worthy. Producing great content that is genuinely valuable and interesting will have value beyond links. Often leading to traffic, positive brand sentiment, and customers. The basic way that content-led link building works is that you produce a piece of content where one of the explicit goals is to generate links to it. This might be something…

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