From the course: Social Media Marketing: ROI
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Using URL parameters to track social media success
From the course: Social Media Marketing: ROI
Using URL parameters to track social media success
- When it comes to analytics, it's a case of garbage in garbage out. The way you track your campaigns makes a big difference to your ability to analyze the performance of your social media. The most common way to track campaign performance is by using parameters in the URL. The most common ones are UTM Source UTM Medium and UTM Campaign. This is Google's Campaign Builder. Shows you how to build a URL, and you can use that URL directly in your social media campaigns, so that when someone clicks you can be able to attribute that in Google Analytics. So if I add in here a website, example.com, for Campaign Source, this is where the traffic is coming from. So if you were posting on Facebook, you would put Facebook, Twitter, Twitter, or Reddit, Reddit. You know, this needs to be the actual kind of platform where you're posting on social. Campaign Medium, typically you want to stick to the general default rules that Google…
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Contents
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Calculating conversation, amplification, and applause rates2m 55s
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Tracking the economic value of micro and macro conversions4m 57s
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Using URL parameters to track social media success4m 36s
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Measuring word-of-mouth coefficient and dark social4m 57s
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Marketing mix modeling for attributing social media ROI3m 56s
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