Social Media Marketing Strategy: TikTok and Instagram Reels Preview

Social Media Marketing Strategy: TikTok and Instagram Reels

With Ashley Kennedy Liked by 3,405 users
Duration: 1h 14m Skill level: Beginner Released: 12/23/2021

Course details

If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and audience engagement, as well as effectively reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley also provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content for both TikTok and Instagram, a Meta platform.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

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  • Share as image online to demonstrate your skill

Meet the instructor

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Contents

What’s included

  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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