From the course: Strategic Content Marketing: Attract, Engage, and Retain
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Scaling content marketing
From the course: Strategic Content Marketing: Attract, Engage, and Retain
Scaling content marketing
- Growth can be exciting and it's a sign your content is moving in the right direction. If your leadership team or clients are taking notice and asking for more, it opens all kinds of great doors for new opportunities. So where do you go from here? As James Cash Penney, the founder of a large retail chain, once said, "Growth is never by mere chance, it's the result of forces working together." And that's your play. As head of your content marketing program, you get to expand. Here's three ways to do that. One way is to test out a new content format or channel. Your content marketing strategy likely identified possibilities that you had to deprioritize when you first launched. And if not, you get to conduct research on additional areas of opportunity. Let's say you work for a B2B, or business to business, company and you spend the majority of your time focused on LinkedIn as a social channel. Having the opportunity…
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