From the course: The Persuasion Code, Part 3: The Neuroscience of Closing Sales
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Exploring the ethics of neuropsychology in sales
From the course: The Persuasion Code, Part 3: The Neuroscience of Closing Sales
Exploring the ethics of neuropsychology in sales
- When does nudging, influencing, convincing and persuading become manipulation? Only you can decide. In this course about the persuasion code, your learning concepts that will help you get over the natural buying resistance of your prospects. Just like in many area of life, knowledge is power and you could say that to make the right buying decision, your customer should learn about their own primal brain and its biases. Unfortunately, many people don't and you are walking the fine line of ethics. You are the expert in your field. So if you are convinced that your solution is the best for your prospect and you should be the best person to make that judgment, then using these techniques is ethical because you're acting to benefit the customer. If however, you are not convinced that your solution is the right choice for your prospect, you may have crossed into manipulation territory. At that point, the ethical seller should…
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