Úna O'Rourke’s Post

In Australia and New Zealand, Pepsi very smartly used the OK in Coke to troll their competition. They kept Coke cans beside popular dishes and said that they tasted OK with Coke But very smartly, at the bottom of the same poster, they mentioned that these dishes taste better with Pepsi! Now, this is really risky because it is super easy to miss the small mention of Pepsi at the bottom. Most people would naturally think this is a Coke advertisement. But still, pairing food items with a drink is a great marketing strategy to gain mindshare amongst people. Thumbs up uses this same strategy quite often by pairing itself with Biryani! #pepsi #coke #marketing #advertisment #marketingcampaign #tdc

Who is the best teacher? Coca-Cola's Failure: In the late 1990s, Coca-Cola aimed to modernize its taste with New Coke. However, consumers hated the new formula, leading to a public outcry and a swift return to the original recipe. Learning from this disaster, McDonald's took a different approach in 2013. Instead of replacing iconic dishes, they introduced new items to the menu. This allowed them to cater to evolving consumer preferences while preserving brand loyalty. Chipotle's success: In 1998, McDonald's faced a new challenge as customers, particularly younger ones, gravitated towards healthier options. They observed Chipotle's success, where they had a concept called "build-your-own options." Helen, a marketing executive, admired this concept of Chipotle, and from its inspiration McDonald's introduced "My Burger" stations. This resulted in positive results and attracted new customers. Answer to the previous question: Who is the best teacher: Failure or success? The right answer is the combination of both. Keep your environment surrounded with inspiration and constantly learn from their failure and successes to determine yours, as McDonald's did. Remember, just analyzing the success and failure of your inspirations isn't enough. Trying like them is equally important. #successmindset #failuretosuccess #keeplearning #growth #motivation

Pepsi vs. Dr. Pepper: The Battle For 2nd Place In The #Soda Wars. Despite holding the second-place spot behind Coca-Cola for nearly 4 decades, Pepsi’s market share has been gently fizzling….. while the ambiguous-tasting Dr. Pepper is frothing to new heights. Data from #Beverage Digest, first reported by the WSJ, shows that #Pepsi and Dr. Pepper are now tied as runner-up (8.3%) to #Coke in the U.S. carbonated soft drink sector by sales-volume — which, with more than double the market share of any other beverage (19.2%), remains dominant in the drinks space. Invented by a pharmacist in the 1880s, Dr Pepper has steadily risen to become one of America’s most beloved drinks. With a hard-to-pin-down flavor — that #ChatGPT unhelpfully described as “a unique blend of 23 flavors, combining hints of #cherry, #vanilla, and #spices” — the drink was in 6th place as recently as 2004, per the WSJ. But, in the last 20 years, thanks to careful product placement, innovative #marketing campaigns, unusual flavors like creamy coconut, and viral social media trends, its sales have pepped up… particularly with Gen Z. Pepsi, meanwhile, has struggled. Although the wider #PepsiCo conglomerate is still a $236B behemoth, #sales growth at the snack and drinks giant has been sluggish in recent quarters, thanks in no small part to price hikes. Even so, losing solo second place to Dr. Pepper in the #drinks space is a major blow... softened, however, by Subway’s recent announcement that Pepsi will become the #sandwich chain’s sole drink supplier across all U.S. stores. [email protected] 818-914-9271 #tradecreditinsurance

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘃𝗮𝗹𝘂𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? $5 💵 In a channel-less world, your customers are likely to follow the money. They just want something to eat. McDonald's previously-announced $5 promotion is set to launch in three weeks. Burger King has vowed to offer their own sandwich-nuggets-fries-drink deal for the same price. Now EG America has brought their own offer to the table, partnering with PepsiCo on drinks and snacks. While the QSR offers are identical to each other, EG is leveraging a c-store strength in breadth of products and generous portions. 💬 𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴? NACS has the full story: https://lnkd.in/g8KH6iv2

Tastes OK | Pepsi Max & Special Group Agency Introducing 'Tastes OK,' the newest addition to Pepsi Max's renowned 'Tastes Better' brand platform. This campaign cleverly exposes a design flaw overlooked by the competition, reaffirming to Australians that food truly tastes better with Pepsi Max. Published in Australia in February 2024, 'Tastes OK' is a professional campaign crafted by Special Group for Pepsi Max. But what's the story behind this campaign? Let's delve into a quick analysis: Upon closer examination, 'Tastes OK' brilliantly leverages the power of consumer perception and brand association. By drawing attention to a subtle design flaw in the competitor's name, Pepsi Max effectively positions itself as the superior choice for enhancing food enjoyment. The campaign's strategic timing and execution further underscore Pepsi Max's commitment to innovation and consumer satisfaction, setting a new standard in the competitive soft drinks market. Stay tuned for more insights into the world of advertising and analysis! #pepsimax #specialgroup #tastesok #marketinginspiration #letsconnect #advertisingcampaign #marketinginsights #softdrinksindustry #brandstrategy #consumerperception #brandassociation

Who Gets the Fries with that Whopper? Burger King India Getting a Coke Overhaul? Here's the Sip on the Rumor 👋 Hey everyone, let's talk about the messiest breakup (well, almost) that doesn't involve a reality TV show! Burger King might be ditching its longtime beverage partner Pepsi for the one and only Coca-Cola in India. Now, before you grab your popcorn and settle in for a dramatic saga, this isn't exactly a shocker. Remember the Great Pizza Switch-Up of 2018? Domino's and Dunkin' Donuts both ditched Coke for Pepsi. Turns out, QSRs (Quick Service Restaurants) are like us on dating apps – always swiping for the "best offer." Why the Flipping? There are two sides to this fizzy coin: 🍔 For QSRs: Think efficiency! One beverage partner means less juggling of deliveries, potentially lower costs with bulk buys, and maybe even some marketing magic from their beverage bestie. 🥤 For Coke & Pepsi: These giants crave QSR loyalty. Long-term contracts guarantee a steady stream of thirsty customers. Think about it – up to 35% of Coke's US sales come from QSRs! That's a lot of happy meals (with a sugary drink on the side, of course). The Real Takeaway: Distribution power is king (or queen) in this game. For Coke, this Burger King switch could be a strategic move to gain a stronger foothold in the already fizzy Indian market, especially since Pepsi seems to be the current reigning cola. Bonus Fun Fact: Remember that time in 1999 when Pepsi tried to steal Burger King away from Coke in the US? Coke went all "Single White Female" and outbid Pepsi by a whopping $500 million! Analysts believe it was less about winning and more about making things expensive for Pepsi. Talk about a cola war! So, the question remains – who will win the Burger King battle? And what other restaurant chains might be next in line for a beverage switcheroo? Share your predictions and any industry gossip you might have in the comments! Let's get this conversation fizzing! #fastfood #marketing #content

Dr. Pepper is now the #2 soda brand, tied with Pepsi, from #6 20 years ago. Coke is still the far-ahead #1. How did Dr. Pepper do this? Major marketing investments to Gen Z who want to be cool and different, and a clever distribution strategy. Coke and Pepsi both court national restaurant chains like McDonalds, Burger King and Wendy’s. Where there is Coke there will be no Pepsi as they are almost perfect substitutes. But Dr. Pepper often exists alongside each one and can be found at Both McDonalds and Wendy’s. A bit of history: Dr Pepper is one of the oldest soda brands in the U.S.—older than Coca-Cola or Pepsi. It was invented in 1885 by Charles Alderton, a young pharmacist and soda-fountain operator who wanted a drink that evoked the aroma of the drugstore where he worked in Waco, Texas. Doc Pemberton founded Coca Cola in 1886 and didn’t make a profit for about 12 years. He bought the formula for $500, his entire life savings. Source: WSJ #marketing #advertising #soda #coke #pepsi #drpepper

I'm in the Clear Pepsi Generation! - said no one ever 30 years later. I was a touch young for "New Coke" but just the right age to get excited for Crystal Pepsi. What followed was a mammoth marketing fail nearly as bad as New Coke (Sorry Pepsi, number 2 again) A drink that looks like Lemon-Lime soda, tastes like dark soda, and costs more than both of them? Clear Pepsi confused its consumers, then crashed and burned. The Takeaway: Pre-launch research matters! All too often I am brought on to do research for struggling products or brands AFTER they are in the market. Look before you leap! #marketresearch #mrx #marketing #pepsi

📰 The decline of McDonald’s: How the golden arches lost their shine Check out this insightful article from The Independent discussing the challenges and changes in the iconic McDonald's brand. It's an interesting read that sheds light on the evolving landscape of fast food and consumer preferences. As we witness this shift, it's vital for businesses to adapt and innovate to stay relevant. What are your thoughts on this? #McDonalds #FastFood #ConsumerTrends https://ift.tt/29CBw1c

I once noticed how Pepsi vending machines are always next to Coca-Cola machines and wondered why. Turns out, it’s a brilliant strategy. By being side by side, these brands use psychology to boost sales. When given a choice, you're more likely to pick your favorite rather than walk away. This ensures a win-win for both brands. It's similar with fast-food giants like McDonald's and Burger King – their proximity benefits both. What other examples of strategic placement have you seen in the market? #MarketingStrategy #BrandPlacement #Pepsi #CocaCola #ConsumerPsychology #BusinessGrowth #kiiam