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63% more pipeline from the same BDR team? Talk about AI that's driving REAL results! Michael A. Brown, Head of Global Business Development at Reltio, revealed his strategy for scaling account follow-up using AI and 6sense's Conversational Email. His words of wisdom: “It’s not you versus AI email writer. It’s you *and* the AI. It’s a collaborative approach.” His team at Reltio started using an AI email writer to test and modify email copy, using the 80/20 rule: The AI writer does about 80% of the work, and the BDR does the other 20%. That way, the BDRs’ experience and learnings enhance their account outreach. By offloading mundane tasks to AI, Reltio's BDRs can concentrate on the high-value touches that drive engagement. The results have been dramatic! Keep reading to hear more about Reltio's experience with 6sense Conversational Email - https://okt.to/D0xGeV.

Victoria S.

Global Marketer | Driving Revenue with Integrated Marketing

1mo

What a stellar session 🙌🏻 Thank you for sharing for success story, Michael A. Brown!

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