6sense reposted this
Leading Growth Across Diverse Businesses: Expert in Marketing Strategy & GTM Alignment | Passionate about Customer Acquisition & Expansion | Record Collector & Lyrics Enthusiast
I’ve been meaning to tell you about a pilot we ran at G2 that worked really well (aka drove qualified pipeline & revenue). Bear with me because it’s another AI thing, but this one is tangible and fun and I think you’ll love it. We tried a 90-day pilot of 6sense Conversational Email (caveat – I’m not sure they usually sell it as a standalone offering) and saw tremendous success. The reason it worked? 1. Guardrails: We ran the pilot across 3 clear (and very different) use cases 2. Focus: We had a theory that engaging prospects when they had real momentum would work (it did) 3. Goals: We knew how to track & report the impact to the business Email can still be a powerful channel if you do it right. 6sense CE gave us the ability to start conversations at the right time, rather than launching the same ineffective “nurture” stuff. We also used it in a more-helpful-less-salesy way. I won’t go into the details of how it works, but wanted to share since this is a real world use of AI (and if not 6sense, I’m sure there are other options out there to explore). Have fun! 🤖
Too cool! Thanks for the great feedback, and congrats on the success!
So happy to hear this! Thanks for giving us many great ideas to drive our AI forward
Love to see this! Thanks for sharing your success story Robin Izsak-Tseng. And so proud of the Conversational Email team!! 🙌
Linda Novitt Vicki Kiesow Another data point for your reference!
We love to see it! And yes, Conversational Email is available as a standalone offering. Thanks for sharing your success, Robin Izsak-Tseng!
Allbound, Direct Mail & Gifting | Director Global Marketing| Ex Professional Ice Skater
3wRobin Izsak-Tseng would love the hear about the 3 use cases you tried it on!