LEVEL 1: WHY GO ACCOUNT-BASED? Buyers are out there. Find them before your nemesis with the right power-ups and account-based strategy! The first level of our #LevelUp series features two webinars that illustrate the promise — and impact — of ABM: 1️⃣ On July 18, CRO Latané Conant (she/her) and Head of Research Kerry Cunningham will reveal why you should adopt an ABM strategy – and how to execute it much more easily using intent data, account identification, and AI-driven predictions. 2️⃣ On July 31, hear ABM success stories from marketing leaders at Sift, CivicPlus, and Sandler. Discover why they chose to go account-based, and how they influenced their organizations and overcame challenges. Save your spot for these webinars: https://okt.to/hzqW3y
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💡 Still wondering if your company is ABM ready? In just 45 minutes, take your ABM strategy from unsteady to market-ready in our upcoming webinar: ABM, Demystified. 🤓 Learn how to build an ABM program that delivers results (really!). The Date: July 16, 2024 The Time: 1pm ET - 2pm ET Snag your spot today. Linking up the registration page in the comments.
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President of Personal ABM and Host of the ABM Done Right Podcast - I Enable GTM Teams to Land and Expand Key Accounts with the Right Account Intelligence, Content, Messaging & Conversational Support
Adam Jay of Revenue Reimagined mentioned on LinkedIn: True urgency is a craft. It’s built from the first interaction by: 1️⃣ Identifying real problems: Understand the challenges your customers face. 2️⃣ Highlighting pain points: Connect emotionally by showing empathy towards their struggles. 3️⃣ Tying solutions to needs: Align your product as a key to solving their specific issues. 4️⃣ Demonstrating ROI and COL: Illustrate not just the Return on Investment but the Cost of Loss—what they stand to lose by not acting swiftly. Now notice that Jay mentioned -- from the first interaction which is way before the call prospects have with sales. This is why #GTM teams should be using #accountintelligence beyond #intentdata to guide content, messaging, account-based value props, interactions and experiences. Connect with me (Kristina Jaramillo - President of Personal ABM - Account-Based Marketers) to learn more about the account intelligence that should guide your GTM and #ABM programs. You can also click the "book an appointment" button on my profile.
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💭 Imagine generating 50k webinar registrations... Increasing pipeline generation by 77%... And getting a 42x ROI just from your webinar series. 🤩 You might be dreaming about these results but they can easily become a reality. ✨ That's because we've just released the Game Changers Masterclass bringing in experts that have ACTUALLY achieved these stellar results ✨ Here's a sneak peek at what you can expect from the series: 👉 Discover how Carly Chan, Sr. Manager of Platform Marketing at Carta, generated over 50k virtual event registrations 👉 Dive into Mutiny's Surv-AI-vor playbook with Molly Bruckman, Head of Growth Marketing, and learn how they achieved a staggering 42x ROI from their virtual event series 👉 Get invaluable insights from Salesloft's Marketing Operations team on how they leveraged data and automations to boost pipeline generation by an impressive 77% Each session will come with a playbook that you can use to replicate their successes & convert more registrations into revenue. Tune into the first session kicking off on May 14th 🎉 📍 But don't forget to save your seat before spots fill up! (link in the comments) 👇 See you there! #GameChangers #Masterclass #Webinars #VirtualEvents #Marketing #Revenue
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Did you miss our latest webinar, Cracking the Code: What Industry Leaders Do that You're Missing? Don't worry, the recording is now available! Join Pam Torrey, Director of Marketing at Ingage and Brandon Thoms, Vice President at improveit 360 to discover the game-changing strategies and practices that set top companies apart from the rest. In this insightful session, we unveil: ➡️Speed to Lead and Close: Master the art of responding to and closing leads faster than ever. ➡️Automation and Personalization: Learn how industry leaders utilize automation for email, text, and calls to create immediate connections and deliver personalized materials swiftly. ➡️Competitive Strategies: Navigate increased competition and make lasting impressions to close more deals. ➡️Investment in Tools: See how investing in the right tools can foster growth and enhance presentation skills, even for smaller companies. Gain invaluable knowledge and a competitive edge by watching the recording now. Don't miss out on the secrets that could propel your business to new heights! 🖥️Watch Now: https://bit.ly/3VdMk6g #Webinar #IndustryLeaders #BusinessGrowth #Innovation #ResidentialRemodelers #ReplacementContractors
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Introducing Mediafly’s 𝗻𝗲𝘄 𝗩𝗮𝗹𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! Finally, revenue teams have a single place to execute everything they need to make their value selling initiative a success. With business cases as Gartner’s top ranked confidence booster among buyers, value selling has become a no-brainer for modern Revenue and Enablement leaders. Get all the essentials to enable and optimize your value selling initiative, right where the value tools and business cases live: 💸 Rep-facing portals for enabling your entire value selling initiative: Train teams how to use value tools, and provide enablement collateral and best practices for success. 💸 Value tools where all of your business case templates exist: Host unlimited business case templates for all use cases in a single portal for easy adoption. 💸 Content workspace for all the supportive content and case studies: Control and store all content that can be embedded directly in your value tools. 💸 Analytics to illustrate what is working and what is not: Understand the effectiveness of your value content with engagement analytics and value tool performance insights. Explore the benefits of value selling and take a product tour on our blog: https://lnkd.in/gfy842UT #valueselling
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As an ex CRO, I have invested big dollars on trying to get #valueselling consistently implemented within my sales process, but consistently was disappointed The latest advancement in technology that are truly rep centric, enable a natural broad adoption and delivers a consistency in your enterprise team's selling motion. Check out the advancements in the Mediafly Value Selling solution!
Introducing Mediafly’s 𝗻𝗲𝘄 𝗩𝗮𝗹𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! Finally, revenue teams have a single place to execute everything they need to make their value selling initiative a success. With business cases as Gartner’s top ranked confidence booster among buyers, value selling has become a no-brainer for modern Revenue and Enablement leaders. Get all the essentials to enable and optimize your value selling initiative, right where the value tools and business cases live: 💸 Rep-facing portals for enabling your entire value selling initiative: Train teams how to use value tools, and provide enablement collateral and best practices for success. 💸 Value tools where all of your business case templates exist: Host unlimited business case templates for all use cases in a single portal for easy adoption. 💸 Content workspace for all the supportive content and case studies: Control and store all content that can be embedded directly in your value tools. 💸 Analytics to illustrate what is working and what is not: Understand the effectiveness of your value content with engagement analytics and value tool performance insights. Explore the benefits of value selling and take a product tour on our blog: https://lnkd.in/gfy842UT #valueselling
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Implementing ABM in your marketing strategy brings very specific targeted benefits that can significantly impact your business success. Watch this recorded LinkedIn Live, where Fractional CMO Jeff Loeb dives into ABM. Learn how to refine your messaging and analytics setup for maximum impact. Find details here: https://bit.ly/3VQWmMw #ABM #marketing #CEO
How to Use ABM to Drive Revenue Growth and ROI
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Where are you on your ABM journey? Join Sudhir Kumar in this 20-minute on-demand webinar, as he reveals how to: ✔️ Find out what will work for your business 🔒 Secure buy-in and embed a defined ABM process ✨ Avoid pitfalls to make your ABM strategy an evergreen success story https://lnkd.in/ee4Uz8dy #ABM #AccountBasedMarketing
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When it comes to ABM, there are so many low-hanging fruits you can go after in the face of ROI pressure . But the mistake that many organisations make is trying to run before they can walk. So, it’s important to understand where you are on your ABM maturity journey. Watch my 20-minute on-demand webinar to find out what will work for you 😎 #abm #b2bmarketing #webinar
Where are you on your ABM journey? Join Sudhir Kumar in this 20-minute on-demand webinar, as he reveals how to: ✔️ Find out what will work for your business 🔒 Secure buy-in and embed a defined ABM process ✨ Avoid pitfalls to make your ABM strategy an evergreen success story https://lnkd.in/ee4Uz8dy #ABM #AccountBasedMarketing
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VP, Product Marketing Management @6sense
1moLooking forward to this!