6sense’s Post

Last year I generated $2M in sales for my clients without running ads  Sales on Autopilot: Let me Tell You How Targeted Marketing Strategies Became My Clients' Product Imagine your marketing strategy functioning like a well-oiled product, generating consistent sales and brand loyalty without relying on paid advertising. Here's the shift: I treated marketing not just as a cost, but as a strategic investment, similar to product development. Instead of a one-size-fits-all approach, I focused on: 1. Deep Market Penetration: Analyzing your niche, understanding buying behaviors, and becoming the go-to resource. 2. Data-Driven Strategies: Using insights to tailor content, messaging, and channels to resonate with your ideal customer. 3. Building a Loyal Community: Fostering trust and engagement, turning connections into brand advocates. The result? Organic growth, a dedicated customer base, and sales that run on autopilot. Comment below and let's discuss how I can help you achieve similar results! #marketingstrategy #productstrategy #marketpenetration #organicgrowth #business

Are your marketing goals feeling like a shot in the dark? You're not alone! A lot of marketing leaders are facing a challenge like this at the moment with a lot of vagueness in the goals that are being provided from the powers up on high. Because the goals that a marketing team receives are often numerical in nature, it's easy to lose sight of the real goal: Getting in front of the right people and building a meaningful relationship with them to the extent that you're building trust in your solution over time. How do you do this? Get specific. Be really specific about who you want to get in front of, what you want to say to them, and how you want to interact with them. By targeting the right customers and addressing their pain points with your product's differentiators, you'll see better results and a higher quality of customers who stick with you longer. It's up to the marketing department, including each individual marketer, to make the decision to prioritize quality over quantity. If you get a higher quality of customers, they'll actually stick with you longer, increasing LTV. By extending the time horizon and focusing on the long-term success of your marketing strategy, you'll see the true value in being specific and strategic. So, are you ready to turn your marketing goals from a shot in the dark into a surefire hit? Get specific and prioritize quality! #marketing #demandgen #predictablegrowth

Charles-Antoine de Thibault, you provide an interesting viewpoint on the limits of Multi-Touch Attribution (MTA)! Marketers must acknowledge that, although MTA may provide significant insights into the customer journey, understanding the 'why' behind consumer activity is just as vital as measuring the 'what.' The idea of using causal inference testing to overcome this gap is an excellent recommendation for marketers who want to understand causality more thoroughly. I'd combine them with Marketing Mix Modelling (MMM) to gain a more accurate and comprehensive view of marketing performance. This triangulation not only fills the gaps left by MTA, but it also gives a more solid platform for attributing sales to marketing campaigns. #attribution #measurement #marketing #mta #mmm

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We want to maximize our marketing budget to achieve multiple objectives in one campaign. But let’s be real: Trying to combine Product Awareness and Product Consideration in a single campaign is like mixing oil and water. Here’s why: 1. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀: Awareness campaigns are all about thought leadership and engaging content that resonates with prospects. Consideration campaigns, however, focus on product benefits, features, launches, and promotions. 2. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝘃𝘀. 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Awareness content can attract a high volume of prospects who might not be qualified yet. In contrast, consideration content might attract fewer but more qualified leads. Remember, success in marketing isn’t about cutting corners—it’s about strategic execution and innovation (you can either separate them sequentially in a single campaign or in 2 separate campaigns). 🚀 #MarketingStrategy #ProductAwareness #LeadGeneration #MarketingTips #DemandGeneration

"Multi-Touch Attribution" is not Attribution. Here's why... The Oxford Dictionary defines Attribution as "The assignment of causes to behaviour." A Multi-touch model is not capable of perceiving causality. It only gathers touchpoints. This is very easy to manipulate. You can retarget prospects with content syndication, emails, and lead gen ads, and make your marketing campaigns look great. Has this increased the conversion rate? Nobody knows. I hear more and more stories of people not following their MTA because they know there is a problem with it. What you can do, however, is to create a hypothesis for some initiatives that should be tested through an experiment which helps you to understand causality. But for the sake of your marketing budget, do not use solely MTA for budget optimisation. #attribution #b2bmarketing #measurement

Charles is brilliant when it comes to data. In fact we have a really fun conversation around attribution coming up on Attribution Time. I would push back on his view of Multi-Touch Attribution here. First, I do agree marketers can/do sometimes "fudge" the value of channels by using MTA. This is a challenge when using specific models that are inflated to marketing. This is not the objective of MTA and a reason why many believe it is not of value. With a proper data model this can be resolved. MTA is Attribution as it is able to assign marketing/buyer/sales behaviors. These are often named "Touchpoints." MTA is a bottom-up approach. It assist marketers and companies to understand where to invest their dollars, accelerate deals, and drive more closed won deals. Predictive modeling is not what MTA is designed to do. Maybe with ML and AI this will change (or it will change with these tools), but is not the original design of MTA. #attribution #marketing #mta

ABM is not a tactic, and neither is demand generation, for that matter. Both should be treated as a holistic approach to engaging in a meaningful way with your future customers and customers. A good deal of the problem lies in how marketing is being measured. Until there is a unified set of metrics tied to the overall corporate objectives, we will continue to see the pursuit of high-volume unqualified “leads.” 👉 What would I do instead? 👈 1) Create content that provides education and value to your intended audience, including topics outside of what your product/service does 2) Stop pushing people into your sales funnel when they're not ready 3) Leverage intent-based platforms (e.g., Google) for performance marketing 4) Stop selling and start helping on social platforms (paid or organic) #demandgeneration #marketing #customerjourney #customeracquisition

LEVERAGING FOMO MARKETING TO BOOST SALES Are you looking for a way to enhance your sales and improve customer engagement? Then I’ve got the ideal solution. It’s called FOMO marketing, or fear of missing out marketing. FOMO is a marketing psychology tactic that gives consumers a sense of urgency and motivates them to act. KEY 🔐 Takeaways on FOMO Marketing: ⏩FOMO marketing, or fear of missing out marketing, is a psychology-driven tactic that creates a sense of urgency and motivates consumers to act. ⏩FOMO marketing appeals to consumers’ emotional triggers, such as the need to feel part of something and the fear of missing out on a good deal. Marketers can use various strategies to create FOMO in their campaigns, such as limited-time offers, special editions, and social proof. ⏩Social media plays a crucial role in FOMO marketing, as it allows brands to create a sense of exclusivity and engage with their audience in real time. ⏩Businesses can use FOMO marketing to boost sales and improve customer engagement, but it should be incorporated into a broader marketing strategy and not overused. See How My Agency Can Drive FOMO marketing acts as a psychological trigger, and we see examples of it every day. You know what I mean. All those emails with titles like “Limited Stock,” “Expiring,” or “Time is running out” in the subject line. Look out for More write ups on FOMO and how to create FoMO in Marketing #marketing #marketingandadvertising #marketingb2b #marketingcommunication #socialmedia #careergrowth #afcon #affliatemarketing