6sense’s Post

27% B2B Marketers have NO MARKETING STRATEGY AT ALL If you're in that 27% group it's time to step up your game! Do This 🔽 1. Define your goals - Clearly articulate what you aim to achieve through your content marketing efforts.  - Goals could include increasing brand awareness, generating leads, driving sales, or establishing thought leadership. 2. Understand your audience - Understand your target audience's needs, preferences, and pain points.  - Tailor your content to resonate with them, addressing their specific challenges and providing valuable solutions. 3. Set SMART goals - Make goals Specific, Measurable, Achievable, Relevant, and Time-bound. - Ensure your goals meet these criteria to provide a clear roadmap for your content marketing strategy and facilitate effective measurement of success. 4. Brainstorm content ideas - Generate diverse content ideas to engage your audience. - Consider different formats such as blog posts, videos, infographics, and more to keep your content mix engaging. 5. Stay up to date with industry trends - Regularly monitor and adapt to trends within your industry.  - This keeps your content relevant, positions your brand as a thought leader, and ensures you're not falling behind competitors. 6. Learn from your competitors - Analyze what your competitors are doing successfully and learn from their strategies.  - Identify content gaps and opportunities to differentiate your brand in the market. 7. Experiment with new approaches - Try new content formats, channels, or strategies. - Experimentation can lead to valuable insights and innovations that set your brand apart. 8. Run a content audit - Assess the performance of your existing content.  - Identify high-performing pieces and understand what resonates with your audience.  - In future, create content accordingly. 9. Evaluate your current approach - Regularly review your content marketing strategy to ensure it aligns with your goals and remains effective.  - Be willing to adjust your approach based on the evolving needs of your audience and changes in the market. 10. Use data and analytics to measure success - Measure key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and ROI.  - Use this information to refine your strategy and demonstrate the impact of your efforts. Develop an effective content marketing strategy that drives results and helps you stand out in a crowded market.  Follow me for regular insights and actionable strategies

27% B2B Marketers have NO MARKETING STRATEGY AT ALL If you're in that 27% group it's time to step up your game! Do This 🔽 1. Define your goals - Clearly articulate what you aim to achieve through your content marketing efforts.  - Goals could include increasing brand awareness, generating leads, driving sales, or establishing thought leadership. 2. Understand your audience - Understand your target audience's needs, preferences, and pain points.  - Tailor your content to resonate with them, addressing their specific challenges and providing valuable solutions. 3. Set SMART goals - Make goals Specific, Measurable, Achievable, Relevant, and Time-bound. - Ensure your goals meet these criteria to provide a clear roadmap for your content marketing strategy and facilitate effective measurement of success. 4. Brainstorm content ideas - Generate diverse content ideas to engage your audience. - Consider different formats such as blog posts, videos, infographics, and more to keep your content mix engaging. 5. Stay up to date with industry trends - Regularly monitor and adapt to trends within your industry.  - This keeps your content relevant, positions your brand as a thought leader, and ensures you're not falling behind competitors. 6. Learn from your competitors - Analyze what your competitors are doing successfully and learn from their strategies.  - Identify content gaps and opportunities to differentiate your brand in the market. 7. Experiment with new approaches - Try new content formats, channels, or strategies. - Experimentation can lead to valuable insights and innovations that set your brand apart. 8. Run a content audit - Assess the performance of your existing content.  - Identify high-performing pieces and understand what resonates with your audience.  - In future, create content accordingly. 9. Evaluate your current approach - Regularly review your content marketing strategy to ensure it aligns with your goals and remains effective.  - Be willing to adjust your approach based on the evolving needs of your audience and changes in the market. 10. Use data and analytics to measure success - Measure key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and ROI.  - Use this information to refine your strategy and demonstrate the impact of your efforts. Develop an effective content marketing strategy that drives results and helps you stand out in a crowded market.  Follow me for regular insights and actionable strategies

Finding the right B2B content marketing agency is often a challenge for many tech companies. I recently came across an article that highlights some essential strategies for making this process easier. It's interesting how many businesses overlook the importance of aligning with an agency that truly understands their technology. I remember when my team made the mistake of partnering with an agency that didn't grasp our product’s intricacies. The result? Misdirection in our campaigns and wasted resources. Realizing that we needed a partner who could not only communicate our vision but also grasp our technical side changed everything for us. The takeaway? Look for an agency that doesn't just excel in marketing, but one that dives deep into understanding your product. This alignment can be the difference between a campaign that misses the mark and one that resonates with your audience. What strategies have you found helpful when selecting a content marketing partner? https://lnkd.in/gjUg2h-E

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗞𝗶𝗻𝗴: 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗘𝘅𝗽𝗼𝗻𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 To truly connect and stand out, businesses need a strategic approach that goes beyond traditional advertising. Enter content marketing, a powerful tool that allows you to build brand awareness, nurture leads, and drive sustainable growth. Why Content Marketing is Essential for Brand Growth: • Building Brand Awareness and Thought Leadership: By consistently creating high-quality, informative content that resonates with your target audience, you establish yourself as a thought leader in your industry. • Enhanced Customer Engagement: Compelling content fosters engagement. Articles, videos, infographics, and other engaging formats capture attention, educate your audience, and spark conversations that build stronger customer relationships. • Organic Search Engine Optimization (SEO) Benefits: Creating content optimized for relevant keywords improves your search engine ranking. This drives organic traffic to your website, attracting potential customers who are actively searching for the solutions you offer. • Lead Generation and Nurturing: Valuable content can act as a lead magnet, attracting potential customers and capturing their contact information. • Cost-Effective Marketing Strategy: Compared to traditional advertising methods, content marketing offers a more cost-effective way to reach a broad audience and achieve your marketing goals. Creating a Winning Content Marketing Strategy: • Know Your Audience: Understanding your ideal customer is key. Research their needs, challenges, and preferred content formats to tailor your message and ensure it resonates. • Content Quality is Paramount: Focus on creating valuable, informative, and engaging content that educates, entertains, or inspires your audience. Prioritize quality over quantity. • Content Diversification: Experiment with different content formats like blog posts, social media content, videos, infographics, and podcasts to cater to various preferences and learning styles. • Content Calendar and Consistency: Develop a content calendar to ensure consistent content creation and maintain visibility in your audience's feeds. • Content Distribution and Promotion: Promote your content across various channels, including social media, email marketing, and industry publications. Leverage paid advertising strategically to amplify your reach. • Track and Analyze Results: Monitor key metrics like website traffic, engagement rates, and lead generation to measure the success of your content marketing efforts. Use these insights to refine your strategy and optimize results over time. Content marketing is an ongoing journey. You build brand loyalty, generate leads, and achieve sustainable growth by consistently creating high-quality content that delivers value to your audience.

📣 Calling all marketers! Are you looking for effective ways to generate leads through content marketing? 🚀 Look no further! I've got some game-changing insights that will take your lead generation strategy to the next level. 💡 Did you know that content marketing can be a powerful tool for attracting and engaging potential customers? 🎯 By creating valuable and relevant content, you can not only establish your brand as an industry thought leader, but also drive high-quality leads to your business. 🌟 Here are a few key tips to boost your lead generation efforts through content marketing: 1️⃣ Understand your audience: To create content that resonates with your target audience, it's crucial to understand their pain points, needs, and preferences. Conduct thorough research and craft content that speaks directly to their challenges and aspirations. 2️⃣ Optimize for search engines: Implementing SEO techniques can significantly improve your content's visibility and drive organic traffic to your website. Use relevant keywords, meta tags, and optimize your content for search engines to increase your chances of getting discovered by potential leads. 3️⃣ Offer valuable resources: Provide your audience with valuable resources such as e-books, whitepapers, or webinars that address their specific pain points. By offering something of value, you can capture leads and nurture them through your sales funnel. 4️⃣ Leverage social media: Promote your content across relevant social media platforms to expand your reach and attract a wider audience. Engage with your followers, respond to comments, and encourage social sharing to maximize your content's impact. 5️⃣ Measure and iterate: Tracking and analyzing the performance of your content is essential to optimize your lead generation efforts. Monitor key metrics such as engagement, conversions, and click-through rates to identify what works best and make data-driven decisions. Ready to supercharge your lead generation strategy with content marketing? 🚀 Start implementing these tips today and watch your leads soar! ✨ Remember, the key to successful lead generation is providing value to your audience through compelling content. So, let's harness the power of content marketing and drive those leads in! 💪

Reading a recent study on content marketing in the U.S., it's as if articles and blog posts are the unsung heroes of the lead generation world, guiding prospects through the sales funnel like trusted companions. According to a survey, 55% of B2B marketers found these written pieces to be the most valuable content in driving conversions. Reviews and customer testimonials followed closely behind, with 43% acknowledging their power in nudging prospects towards a purchase decision. In an age where information overload is the norm, the effectiveness of well-crafted content cannot be overstated. It serves as a beacon, illuminating the path for potential customers and providing the clarity they seek amidst the noise of the digital landscape. As we navigate the realm of digital marketing, it's intriguing to ponder the impact of these content marketing elements on consumer behavior. How do they shape perceptions, influence decisions, and ultimately drive conversions in the competitive marketplace? Let's delve deeper into this realm of content marketing that holds the key to unlocking engagement and fostering relationships with our audience. Share your thoughts on the power of articles, blog posts, reviews, and testimonials in shaping the buyer's journey. https://lnkd.in/gXmVhJcx

🫣 When folks ask me, critically, why they should invest in content marketing, I usually glaze over and slide sideways out of the conversation. 🦸♂️ Busy founders can’t spend time on problem unaware enterprise operators with no skin in the game, no prior knowledge, no say in vendor selection and—frankly—no clue. 🥸 But sometimes I want to make the argument, and end up doing so to myself later on, when nobody is listening. So I thought I’d speak out loud so you can cut-n-paste for the next time you stumble across an enterprise SDR, egg-on-tie, trade-fair-goer with critical questions and there is no escape route. 🫴 B2B SaaS marketing boils down to three essential pillars: 1) brand, 2) product marketing, and 3) demand generation. Depending on the stage of your company, one pillar might take precedence over the others. 😌 Across all three, content is the perfect vehicle as it enables you to tell the story of your brand, position your product, and raise awareness about the problems you can solve. When done right, content marketing allows you to 🎙️ inform and help your audience, 🏐build a relationship with them, and 🕴️demonstrate that you understand their problems. 🥰 In doing so, you can build trust. A handful of stats: 70% of people would rather learn about a company from an article than an ad 49% of B2B buyers rely on content to research and make purchase decisions 44% consume three to five pieces of content before engaging with a vendor Content marketing generates 3X more leads than outbound marketing and costs 62% less No wonder 79% of companies (and growing) use content marketing to generate quality leads. 🫶 You’re welcome.

Content is indeed the main king in digital marketing for growing a business. In today's digital marketplace, businesses need to consistently produce high-quality and relevant content to attract and engage their target audience. Here are some reasons why content is so crucial for business growth in the digital realm: 1. Search engine visibility: Content plays a significant role in search engine optimization (SEO). By consistently producing valuable content that matches the intent of search queries, businesses can improve their website's visibility in search engine results pages (SERPs) and attract organic traffic. 2. Brand building: Through content, businesses can establish themselves as industry leaders and build brand authority. Well-crafted content that provides valuable information, solves problems, and educates the audience helps to build trust and credibility, which are crucial for business growth. 3. Lead generation and conversion: In digital marketing, content serves as a powerful tool for lead generation and conversion. By creating compelling and actionable content, businesses can capture the attention of potential customers, nurture leads, and guide them through the sales funnel to make a purchase. 4. Engagement and customer retention: Content not only attracts new customers but also nurtures existing relationships. Regularly updating a blog, sharing informative videos, and engaging on social media keep the brand top of mind and encourage repeat business from existing customers. 5. Differentiation and competitive advantage: In a crowded digital marketplace, businesses need to differentiate themselves from competitors. High-quality, unique, and relevant content that highlights a brand's values, expertise, and USP can set it apart from the competition and attract the right customers. Overall, content is the main king in digital marketing for growing a business because it drives visibility, brand awareness, lead generation, conversion, engagement, and differentiation. Businesses that prioritize content marketing are better positioned to build a strong online presence and achieve sustainable growth.

Founder: We don't know how to start content marketing. Me: Here are 3 objectives you should aim for: - Generate as many touch points as possible, be visible - Identify buying triggers and prioritize prospects accordingly - Tailor content to increase your closed-won deal rate Content paves the way from first touchpoint to closed-won deal. *** Founder: But we don't know what content to produce. Me: You can structure your content into 2 types: 1. For 'passive audience' that are not ready to buy Always publish content to educate, share your point of view, solve problems, and overall be visible. Create as many quality touch points as possible to maximize your chance of being visible and helpful. 2. For 'active buyers' that are comparing solutions Craft content to show you are the best fit, answer questions, address objections, and foster trust. This type of content is here to put you as the 1st choice when prospects need a solution like yours. **** Founder: But it's hard to turn content into buyers. Me: You are right, there are 2 things you can do: 1. Build an intent gathering system for intelligent outbound Invest in a system to spot buying intent and signals (content engagement, sales ground reports, social selling, CRM alerts, community, website & product analytics). Then, reach to these accounts with an ABM methodology. 2. Make ALL your content available for inbound demand It's not always easy to spot buying triggers and who is ready to buy. Therefore, a good option is to make 95% of your content accessible online (ungated and gated). This way, you align your marketing with the self-served buying trend. *** 👋 If you discover me with this post, I'm Pierre Herubel, I've worked on over 300 marketing projects in the past 8 years. I built and sold an agency that generated 7 figures in revenue mainly from content and social selling. Now, I consult B2B businesses and do fractional CMO. My daily posts get seen over 50,000 times per day. You can follow me for daily marketing tips and contact me if you need help with your marketing.

Always important to remember that 90% of your audience are not ready to buy - brand recall and building trust in the background become key.