84.51˚’s Post

If your brand is up against the industry leader Here is How you Position to pack a punch. Most Big brands would have been first movers or have already garnered a large market/mindshare Great Positioning helps break this stronghold Scroll through to see, How the following challenger brands do it PepsiCo 7up Bottling Group Avis Rent a Car Drift, a Salesloft company Patagonia #brandstrategy #thoughtleadership

An opportunity for Kraft Heinz to create brand relevance across generations by using the current conversation happening around the 'Generation Gap' CAMPAIGN THOUGHT - Instead of working on the pretext of the usual 'Gap' that is shown between the generation, the ketchup brand takes a different route showcasing that when it comes to Heinz ketchup, no manmade generations (Z,X,Y) exists, but only the 'Hein-Z' lives. CAMPAIGN IDEA - We all belong to the Hein-Z generation. The brand leverages the 'Z' element that denotes a specific generation in the timeline. Your thoughts? 💯🙏 #Stufffmakesense #heinz #strategy #creativestrategy

Celebrating Over a Century of Fizz and Flavor: The Pepsi Journey 📅 1893 - 1943: The Early Spark 1893: Brad’s Drink bubbles to life in New Bern, North Carolina, concocted by pharmacist Caleb Bradham. 1909: Race car driver Barney Oldfield endorses it as “refreshing, invigorating, a fine bracer before a race.” 1923: Rebranded as Pepsi-Cola, it conquers 240 bottling plants across 20 states. 📅 1944 - 1994: The Pop Revolution 1944: Pepsi’s iconic red, white, and blue logo debuts, capturing hearts and taste buds. 1950s: The “Pepsi Generation” campaign ignites youth culture, making it the choice of a new generation. 1975: It becomes the first American product sold in the former Soviet Union. 📅 1995 - 2024: Global Fizz Phenomenon 1995: PepsiCo is born, merging with Frito-Lay, creating a powerhouse. 2006: Indra Nooyi, our CEO, doubles revenue and shatters glass ceilings. 2024: We’re Thirsty for More! Our bold new era celebrates those who defy conventions. Marketing Plans for 2024: Personalization Eco-Friendly Packaging Healthier Alternatives Influencer Collaborations Nostalgia Campaigns Comment down your favorite brand, for the next birth story. Thanks for reading and follow us for more. #pepsi

𝑷𝒆𝒑𝒔𝒊 𝑴𝒂𝒙: 𝑨 𝑪𝒂𝒔𝒆 𝑺𝒕𝒖𝒅𝒚 𝒊𝒏 𝑩𝒓𝒂𝒏𝒅 𝑨𝒅𝒂𝒑𝒕𝒂𝒕𝒊𝒐𝒏 How has a brand stayed relevant for over a century? Explore Pepsi's strategic launch of Pepsi Max & how it showcased their ability to adapt & innovate 𝑅𝑒𝑎𝑑 𝑚𝑜𝑟𝑒 𝑎𝑟𝑡𝑖𝑐𝑙𝑒𝑠 ℎ𝑒𝑟𝑒: https://lnkd.in/gQP39G2j ___________ #pepsi #brandevolution #marketinghistory #innovation #tdsaustralia #designmagazine

Unwrapping Sweet Success with Cadbury Dairy Milk! Dive into the world of Cadbury Dairy Milk, where chocolate isn't just a treat—it's an experience! 🍫✨ In my latest case studies, I will unearth how this iconic brand has mastered the art of creating emotional connections, building brand loyalty, and driving innovation. Let's unfold these stories together and get inspired by Cadbury's journey of sweet triumphs! 🌍💜 I would love to know your valuable inputs in below 👇 comments box ☑️. #CadburyDairyMilk #BrandSuccess #MarketingMagic #SweetStories #Innovation #BrandLoyalty #MarketingCaseStudy

📈How can you be Meaningfully Different to More People? Dip into this 8-min conversation with Heineken's Global CMI Director, Tony Costella, and Kantar’s Jane Ostler, as they discuss how #Heineken maintains differentiation in mature and new markets and continues to thrive as a leading alcohol brand, with great success in premiumisation for their category. Discover the routes they’ve explored to achieve it and how they operationalise Be Meaningfully Different to More People through #innovation, #distribution and #customerexperience. To find out more about the Blueprint for Brand Growth: https://lnkd.in/dP_28Dgj #BeMeaningfullyDifferenttoMorePeople #BlueprintforBrandGrowth

Here's a Quick chocolate day special post! When we talk about chocolates, the first thing that comes to all of our minds is Cadbury Dairy Milk, right? What's the connection between chocolate and lovers? Has anyone thought about positioning here? Yes, Cadbury has positioned in all of our minds that Dairy Milk is for lovers and we should share it as a token act of love. What's your favorite brand positioning? Comment below, explore more stories ! 🍫

If you didn't get to see Kantar's Lynne Deason chat with Cadbury and VCCP on how to unlock consumer predisposition to unlock brand growth at #kantarIGNITE last week, take a look here at how you can implement them too by: 💜🔥🚀 Linking to existing brand associations as a springboard to success 💜🔥🚀 Linking meaningfully and memorably with your audience in a brand intrinsic way 💜🔥🚀 Linking across encounters to consolidate brand difference and amplify effectiveness.

If you're in the food industry or simply curious about the strategy behind scaling a brand in a consolidated market, don't miss the latest Trade Secrets episode! 🤫 Sara Berger, CEO of plant-based milk brand Sproud, shares her insights on driving consumer awareness before entering major retail spaces. Learn about their unique approach to building demand and navigating the competitive food landscape. Link in comments 👇 #treydsecrets #plantbased #foodtech #foodandbev #leadership #sustainability #foodindustry #ceoinsights #businessgrowth #alternativemilk