84.51˚’s Post

In a recent The Food Institute article, InMarket’s Michael Della Penna discusses the fierce competition in the Value Wars and why retailers must double down on insights to inform customer-centric approaches. Special thanks for Jordan Wiklund for including InMarket’s Insights. “For grocers and retailers to win the hearts and minds of consumers, they must work to uncover customers’ key motivations and preferences to nail that value equation, looking closely at intent, visitation, and purchase data within and beyond their own four walls.” Read more: https://bit.ly/3QTueVS #Marketing #Insights #Advertisements #FoodInstitute

The definition of value continues to evolve as shoppers seek not only lower costs, but convenience and quality. Don't miss this Food Institute article defining value in today's complex retail and grocery landscape 🛒 (Special thanks to Jordan Wiklund for including Michael Della Penna's thoughts in this piece!)

✨Webinar✨⁠ Consumer Behavior - Better for You Beverage and Snacking with NielsenIQ⁠ ⁠ Join NIQ's Cara Golberg for an upcoming webinar on Consumer Behavior in Better for You Beverage and Snacking. In this session, Cara will explore the power of consumer panels when understanding market trends, and how you can create strategies based on your consumer insights. Learn how ongoing data on households' purchasing habits, usage, and shifts can guide strategic decisions in the Better For™ Segment. She’ll cover the basics of consumer panels, reveal insights into current preferences in snacking and beverages, and discuss how to apply these findings to your business today to create growth and protection strategies. Don’t miss this opportunity to enhance your understanding of consumer behavior! ⁠ ⁠ ↗️ Register via the link in the comments below. .⁠ .⁠ .⁠ #webinar #cpg #smallbusiness #data #trends

Leaders from across the food value chain gathered in Chicago for CFI’s Transparency Summit where research and insights about consumer attitudes was on the menu. Food Business News shares key findings, including the #1 factor identified by shoppers when determining if a brand or manufacturer is truly transparent. https://hubs.li/Q02b6x500 #FoodIntegrity #consumertrust

Is transparency on your list for 2024? What does it mean and how important is it for consumers as they make their food choices? Here's a quick read on the topic.

Get an inside look at the latest trends facing the food industry at #iaCRC, Sept. 17-19 in NYC. https://bit.ly/24-CRC   Join Sam Trimboli and I for an in-depth exploration of how shoppers are balancing more than just price, taste, and convenience and shaping grocery shopping habits across the nation. We will also be doing a State of the Food Industry townhall session with NielsenIQ.   We'll dive into key trends, from weekly spending to store choices and the growing mix of online and in-person shopping. Get insights from FMI's U.S. Grocery Shopper Trends research and stay ahead of the curve as we look toward 2025. #insightsMRX #marketresearch #consumerinsights #datanalytics FMI- The Food Industry Association

From our extensive survey of over 20,000 respondents, over 30% of shoppers are making a conscious choice to opt for store brands while cutting back on non-essential items in order to reduce their grocery expenses. Shoppers are primarily refraining from purchasing the following categories: - Specialized/Organic Products - Snacks and Junk Food - Meat - Beverages/Soda - Brand Names - Fresh Produce Are you noticing similar patterns among your customer base? If you're interested in delving deeper into this topic, be sure not to miss Heather Wheeler's in-depth discussion with Cassie Murray at the Path to Purchase Institute tomorrow at 10 a.m.!

🚀 Uncover Hidden Gems: Monthly Micro-Insights with NielsenIQ's SnapView Insights 🚀 NIQ SnapView's are micro-insights—focused glimpses into using our Full View™ technology. These insights are essential for answering critical category questions, guiding strategic planning, and proactively responding to market shifts. 🔍 Recent Categories: Snacking Innovation Sustainability in Household Disposables Candy Innovation Bakery Department Purchase Dynamics Beverage Omni Strategy Explore these insights and more on our website. Perfect for your next story on market trends and brand strategies! #CPGInsights #MarketInsights #BrandStrategy

Snacking trends in the month of May reveal a significant rise in frequent snacking, with 27% of shoppers now snacking multiple times a day, compared to 15% last year. Afternoons and evenings are the peak times for snacking. Grocery stores lead snack purchases at 85%, followed by mass retailers and club stores. Taste, cravings, and convenience are key factors in choosing snacks, while sales and coupons drive impulse buys. Health remains important, with many consumers avoiding high fructose corn syrup, artificial sweeteners, and trans fats. Shoppers wish for more healthy yet delicious snack options, including plant-based cookies, low-fat chips, and high-protein, low-sugar treats. For more information about how MSI Express is charting a path for success, reach out to Ashley Stanley or Sharon Widauf. MSI Express has 14 locations in 6 states to provide you with operational excellence & world class speed to market. MSI Express is a strategic, innovative contract manufacturing and packaging company. Our growing breadth of capabilities and trusted team of problem solvers are a perfect match for the challenges of today’s CPG world. #manufacturing #supplychainmanagement #innovation #MSIExpress #foodindustry #foodmanufacturing #packagingsolutions #foodandbeverage #sustainability #packaginginnovations #petfood #petfoodindustry #inc5000list #snackfood #gummies #supplements #consumerbehavior #packaging #foodbusiness #foodandbeverageindustry #food #foodandbeveragemanufacturing #innovation #supplychain #contractpackaging #contractmanufacturing #copack #copackager #packaging #cpg #cpgindustry #comanufacturer #brand #energy #compliance #foodsafety #quality

As we get further into 2024, the landscape of grocery stores continues to evolve, with new trends emerging constantly. For food manufacturers, it is crucial to be informed and adapt to these grocery store trends to stay relevant and meet the changing demands of consumers. See what trends we’re keeping an eye on this year on our blog. https://ow.ly/vTiJ50R5osc