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ILM Immersive & Marvel Studios are releasing "What If...?: An Immersive Story" exclusively on Apple Vision Pro tomorrow, and I had a chance to take an early look and speak with producer and executive producer Sherief Fattouh & as well as technical art director Indira Guerrieri. It's mostly an immersive story with light interactions, but you can't actually die and so it's more about immersing yourself into these worlds with first-person embodiment and exploring around 10 different gesture-based interactions in nearly 50 different interactive moments across the 40 to 45-minute experience. There's also some disembodied moments where you're watching 3D movie cinematics on shards of glass floating in the environment, and so they're also really leaning into how good 3D movies look on the Apple Vision Pro within this experience. Overall, it's blending lots of elements together that feels like something new and a new genre of immersive storytelling that's building upon existing IP, and giving new opportunities to engage with these character's stories as well as their worlds. This is also the first Unreal Engine experience releasing on the Apple Vision Pro store, and so Fattouh told me that ILM Immersive has been making private modifications to get things working. There are features like mixed reality passthrough that are not available yet in Unreal Engine 5.4 yet. Agile Lens' Alex Coulombe told me, "The Epic Games XR team is small so I would I err on the side of assuming no major Vision Pro updates coming soon from Epic. To have the current features working it still requires a source build of Unreal Engine 5.4 (the Epic Games Launcher doesn’t work) and current features include fully immersive mode, hand tracking / gesture recognition, forward and deferred rendering." So hopefully we'll get more on this soon from Epic Games, but at least we know it's possible and we'll start to see more Unreal Engine experiences on the Apple Vision Pro soon. We dive into much more details about the process of creating this experience in this interview. It launches tomorrow exclusively on the Apple Vision Pro, and so be sure to check it out and tune in to learn more about how it was made.

Opportunities and Challenges in Immersive Technologies The immersive technologies sector, covering AR, VR, MR, XR, and 3D, including neural radiance fields (NeRF), rendering, and generative AI-powered immersive tech, holds immense potential. With a 32% adoption rate and 14% annual growth, this sector is rapidly advancing, driven by technological improvements and increased user engagement. 93% of Gen Zs prefer immersive technology experiences and 75% use AR daily. Industries like real estate, healthcare, and education are leveraging these technologies to gain a 75% reduction in project costs, streamline operations, enhance user experiences and create new revenue streams. Challenges: 1. Fragmentation: Diverse platforms and standards complicate content creation and integration, increasing costs and complexity. 2. Compatibility Issues: Different devices and platforms often need help to interoperate smoothly, hindering user adoption and limiting the reach of immersive content. 3. Market Segmentation: Industry-specific solutions restrict the scalability of immersive technologies, creating a fragmented adoption landscape. 4. Interoperability: Ensuring seamless integration between different systems and applications remains a major hurdle due to proprietary technologies and lack of industry-wide collaboration. 5. Developer Constraints: Developers face significant burdens in creating multiple versions of applications for compatibility across platforms, slowing innovation and increasing costs. Pryntd's Solutions: 1. Unified Platform: Pryntd supports various devices, reducing compatibility issues and simplifying development processes, thus offering a cohesive user experience. 2. 4D Innovation: Pryntd's 4D technology incorporates time-based interactions in images, videos, and live streams, transforming traditional 2D and 3D content into dynamic, interactive experiences. 3. Monetisation Opportunities: By enabling businesses to create immersive, contextual ads within creators' experiences, Pryntd opens new revenue streams, benefiting creators, audiences, and businesses. 4. Streamlined Development: Pryntd offers tools that simplify creating and deploying immersive content across multiple platforms, accelerating innovation and reducing costs. 5. Increasing User Engagement: Users spend an average of 2.5 hours with 20+ interactions in tours and 1.5 hours with 12 interactions in scenes on Pryntd, demonstrating its capability to capture and retain user attention, driving adoption.  Conclusion Pryntd addresses the challenges of fragmentation and compatibility in the immersive technologies sector. Its innovative 4D technology and unified platform enhance user experiences and provide significant monetisation opportunities, making it a pivotal player in driving further adoption and integration of immersive technologies.

Title: "Into the Fray: Immersive Adventures with Apple Vision Pro" Imagine donning a sleek headset and suddenly finding yourself within the heart-pounding world of your favorite movie or game. This is the promise of the Apple Vision Pro headset – a gateway to immersive experiences that blur the line between reality and fiction. Picture stepping into a zombie apocalypse movie, where every shadow holds a potential threat, and every decision could mean life or death. It's not just entertainment; it's an adrenaline-fueled journey into the unknown. As a Marine Corps veteran and engineer, I've experienced my fair share of intense situations, but nothing quite compares to the sensation of being fully immersed in a virtual world. With the Apple Vision Pro, the line between observer and participant blurs. You're not just watching the action unfold; you're living it. Every sound, every movement, feels incredibly real, heightening your senses and triggering primal instincts. The level of detail in these virtual worlds is astonishing. From the crumbling buildings to the shambling hordes of the undead, every aspect is meticulously crafted to draw you in completely. It's not just about escapism; it's about exploration and discovery. With the Apple Vision Pro, you can traverse vast landscapes, uncover hidden secrets, and confront unimaginable challenges – all from the comfort of your living room. But perhaps the most remarkable aspect of the Apple Vision Pro experience is the sense of agency it provides. No longer are you simply a passive observer; you are an active participant in the unfolding narrative. Whether you're fighting off waves of zombies or solving intricate puzzles, every decision you make has consequences, shaping the course of the story in real-time. Of course, the Apple Vision Pro is not just limited to zombie apocalypse scenarios. From epic fantasy realms to futuristic sci-fi landscapes, the possibilities are endless. With each new experience, you're transported to a world beyond your wildest imagination, where the only limit is your own creativity. In conclusion, the Apple Vision Pro headset offers more than just entertainment; it offers a glimpse into the future of immersive storytelling. With its cutting-edge technology and unparalleled sense of realism, it has the power to transport you to worlds beyond your wildest dreams. So, strap in, put on your headset, and prepare for the adventure of a lifetime. The world of virtual reality awaits.

🌟 Exploring the immersive tech landscape: AR, VR, MR, XR, & 3D, fuelled by NeRF, rendering, & generative AI. 🚀 Challenges like fragmentation & compa4DExperience major hurdles. Pryntd's 4D tech & unified platform tackle these, boosting engagement & monetisation, paving the way for widespread adoption! #TechInnovation #ImmersiveTech #Pryntd #4DExperience #AR #VR #MR #XR #AI

#DragonTech Immersive LED Screens: Enhancing the Theme Park Experience LED displays have become integral components of modern theme park design. Theme parks have long been synonymous with exhilarating rides, captivating attractions, and enchanting environments. However, in recent years, the integration of immersive LED screens has revolutionized the visitor experience, adding a new dimension of entertainment and engagement. These LED displays have become integral components of modern theme park design, offering boundless opportunities for storytelling, visual spectacle, and interactive entertainment. Transformative Experiences LED screens serve as portals to fantastical worlds, transporting visitors to captivating realms filled with adventure, excitement, and wonder. Whether showcasing breathtaking landscapes, mythical creatures, or iconic characters, these screens create immersive environments that blur the line between reality and fantasy. Through high-definition imagery, vibrant colors, and dynamic animations, visitors are drawn into narratives that ignite their imagination and leave a lasting impression. Storytelling Mastery At the heart of every great theme park experience lies a compelling story. LED screens offer unparalleled storytelling capabilities, allowing creators to craft rich narratives that unfold in breathtaking detail. From pre-show experiences that set the stage for adventure to interactive exhibits that immerse visitors in the storyline, these screens serve as powerful storytelling tools that captivate audiences of all ages. By seamlessly integrating audio, video, and interactivity, theme park designers can deliver immersive storytelling experiences that resonate with visitors long after they've left the park. Dynamic Entertainment LED displays are versatile platforms for dynamic entertainment, offering endless possibilities for live shows, theatrical performances, and multimedia presentations. Whether hosting nighttime spectaculars, live concerts, or interactive experiences, these screens serve as focal points for entertainment that dazzles and delights. With state-of-the-art technology such as projection mapping, augmented reality, and motion tracking, theme park designers can create immersive entertainment experiences that push the boundaries of creativity and innovation. Interactive Engagement One of the most exciting aspects of #LEDscreens is their potential for interactive engagement. From touchscreen displays that allow visitors to control the action to motion-sensing technology that responds to their movements, these screens foster a sense of participation and agency. Whether embarking on virtual adventures, solving puzzles, or engaging in multiplayer games, visitors become active participants in the experience, forging memorable connections with the content and each other. Contact us: www.dragontechnova.com | [email protected] DRAGON TECHNOVA-iDisplay Immersive Experiences #themeparkdesign

The future of immersive technology promises to revolutionize how we interact with digital content, offering more engaging, interactive, and personalized experiences. Here are three examples of what we think you can expect from technology in the near future: 1. Adoption of AR Glasses for Augmented Reality Advertising The future of advertising is set to take a giant leap forward with the widespread adoption of AR glasses. This technology will unlock a digital layer superimposed on our physical world, accessible only through AR. Brands will have the opportunity to curate unique advertisements and experiences within this digital overlay, transforming everyday environments into interactive advertising platforms. From virtual billboards in cityscapes to personalized promotions in retail spaces, AR glasses will open up a whole new dimension of engaging and immersive brand interactions. 2. Publicly Contributed 3D Object Asset Libraries with Rewards Systems. As 3D technology advances, we'll see the emergence of vast 3D object libraries created by the public. Users will be able to contribute their own 3D models to these libraries, encouraged by a rewards system that incentivizes quality and creativity. This collaborative effort will significantly enhance the diversity and accessibility of 3D assets, propelling innovation across various applications, from virtual reality environments to educational tools and beyond. 3. More Interactive Websites: The evolution of web design is steering away from traditional 2D interfaces towards fully interactive and immersive experiences. Future websites will incorporate elements of VR and AR, enabling visitors to engage with 3D content, navigate through virtual environments, and experience web browsing as a dynamic, gamified activity. This transformation will not only make web interactions more captivating but also deepen user engagement by offering new and innovative ways to explore content. Together, these advancements paint a picture of a future where digital and physical realities merge more seamlessly, driven by the capabilities of immersive technologies. BirdsEye VR is poised to explore these exciting developments, leveraging our expertise to create solutions that anticipate the needs and possibilities of tomorrow's digital landscape. #FutureTech #BirdsEyeVR #Digital #3D #AR #VR #XR

🚀 Explore the Future of Digital Characters with PRESENCE and Didimo! Our latest blog post highlights how Didimo’s Popul8 tool is transforming digital character creation for immersive experiences. Discover how we're pushing the boundaries of virtual interactions. 💫 📖 Read the full article here: https://lnkd.in/dH5cq-sX

**Title: "Dive into Entertainment: Apple TV+ and Vision Pro's Next-Gen Immersive Experience"** In an era where technology continually redefines our boundaries of reality, Apple is once again pushing the envelope with its new immersive experience on Apple TV+. Leveraging the power of the Apple Vision Pro headset, alongside the versatility of your MacBook and iPhone, Apple is creating a revolutionary way to consume content. Immersive Entertainment: The Vision Pro Advantage The Apple Vision Pro headset is a game-changer in the realm of immersive experiences. When paired with an Apple TV+ subscription, it transforms your living room into a dynamic theater. With Vision Pro, you can step into your favorite shows and movies like never before. Imagine watching the latest sci-fi thriller not just on a screen, but feeling like you're right in the middle of an alien landscape. This level of immersion is made possible by the headset’s advanced display technology and spatial audio, which work together to create a truly captivating environment. Seamless Integration with MacBook and iPhone The synergy between the Vision Pro headset and your existing Apple devices elevates the immersive experience further. Using your MacBook, you can seamlessly stream content to the Vision Pro, allowing for a larger and more interactive display than ever before. Whether you’re working on a presentation or enjoying a cinematic masterpiece, the integration ensures a fluid transition between your devices. Features That Redefine Viewing 1. **Spatial Awareness**: The Vision Pro uses advanced sensors to map your environment, ensuring that virtual elements blend seamlessly with your physical space. This means no more clunky overlays; instead, expect a smooth, intuitive integration that enhances realism. 2. **Personalized Viewing Zones**: With multiple viewers, the Vision Pro allows each person to experience tailored audio and visual perspectives. This ensures that everyone gets the optimal viewing experience without compromise. 3. **Interactive Content**: Apple TV+ is rolling out new content specifically designed for immersive viewing. Interactive narratives and augmented reality features mean you’re not just watching a story unfold; you’re part of it. Conclusion: The Future of Viewing is Here Apple's new immersive experience with Vision Pro and Apple TV+ isn't just about watching TV—it's about living it. By harnessing the capabilities of the Vision Pro headset, along with the seamless integration of your MacBook and iPhone, Apple is setting a new standard for immersive entertainment and practical applications alike. jobs.apple.com

Hey VR pioneers and immersive content creators! Just a reminder diving into the sonic depths of XR to bring you some audio insights that could truly transform your next project. 🚀 In the ever-evolving world of VR and AR, we're crafting experiences that blur the lines between digital and physical realms. And guess what? The secret ingredient is often not what you see, but what you hear. 🔊 The Power of Sound: Immersive audio isn't just an add-on; it's the backbone of presence in VR. It's what turns your project from a simple visual journey into a full-bodied experience. These sounds don't just add depth; they bring your world to life. 🧠 Psychological Impact: By designing soundscapes that resonate on a personal level, we can enhance emotional engagement and memory retention. It's not just about hearing a sound; it's about feeling it. 🌐 Spatial Audio: With spatial audio, we can position sounds in 3D space, making them move with your audience as they explore. When done right, it makes the virtual indistinguishable from the real. 🛠 Technical Tips: For those diving into immersive audio design, remember: 1. Quality over quantity. Focus on crafting high-quality sounds that serve your narrative, remember we only have a limited focus in terms of hearing... 2. Test on various devices. Experience your audio on different VR headsets to ensure consistency. 3. Keep evolving. The field of immersive audio is always advancing. Stay curious and experiment. 🤝 Collaboration is Key: Sound designers, developers, and visual artists need to work in harmony to create something truly immersive. Let's break the silos and build worlds together. Immersive audio isn't just part of the XR experience; it's what makes it real to the user. As we continue to push the boundaries of what's possible, let's not forget the profound impact of sound. So, let's make some noise and shape the future of immersive experiences together! 🔊✨ #VR #immersiveaudio #Sphereofsound #spatialaudio #immersiveexperience