American Advertising Federation’s Post

[NOW LIVE] In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of puffery in advertising. Listen in: https://hubs.la/Q02zLKDH0 #AdWatchers #Advertising #AdLaw #Puffery

So Andrew Ross Sorkin estimates ~$30M for Dunkin’s Super Bowl ad. Just for fun, assume Dunkin makes 5 cents in free cash flow per dollar of revenue. That means the ad + extra post-bowl content + incredible viral buzz would need to generate $600M in revenue that only occurred because of the ad. Assuming average purchase price of $10 (coffee and a donut or 2), that’s 60M unit sales to break even. My guess is that Dunkin smashed that number. What do you think? You can by the track suits for $120 (sold out). That’s extra recenue. https://lnkd.in/e3hPTx9r

At ThinkTV, we believe effectiveness is the most important metric for advertising campaigns. We’re looking forward to see who takes home the awards this year 🏆 #effieawards2023 #marketing #effectiveness #Youcantbeateffectiveness

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

According to a study, these are the average cost per thousand impressions (CPM) of some advertising medium 1. Billboards $10.00 2. Radio $15.00 3. TV $25.00 Billboards can reach a wider audience for less money. Save your business some money.

There are days when your team surprises in you - in the best way. Clearly, there are days when the opposite happens(!), but let’s stick with the positive. Things are rolling so fast at RNIB these days on the social change front, and across the board, it is hard to keep pace with the momentum being generated. Seeing final creative for the innovative, interactive, inspiring (keeping that alliteration going), Alt Alts campaign, created alongside MullenLowe UK was one of those days - giving me a late Friday afternoon lift in a hastily grabbed catch up. I believe in the importance of evidence based approaches, but I think instinct is such an underplayed aspect of brand, campaigning, communications and social change generally - I had a feeling that this was a campaign with a certain kind of alchemy and was glad to be proved right by the response. I am so proud of the team for the way in which this text-driven campaign - which presents descriptions of some of the most iconic moments in the world, such as The Beatles crossing Abbey Road, to show how alt text builds inclusion for blind and partially sighted people and is something we can all do - has taken off; now named in the top five campaigns globally in AdForum. Great to see we are sitting alongside the fabulous ‘Assume That I Campaign’ by Coordown, which challenges perceptions of people with Down Syndrome - which has behaviour change insights at its heart, as well as some ‘kick-ass’ creativity. We are on a bit of a journey with behaviour change ourselves and looking at how people can build more equitable communities for people with sight loss. Ads like this one can only lift up the whole sector and help everyone learn what drives change and action - especially in a rapidly evolving world. ❤️ The Alt Alts campaign builds on work we have carried out to engage big brands on social media, like Innocent and Uber Eats, in using alt text. Now we are urging MPs to join the debate, with Wes Streeting, Shadow Secretary of State for Health and Social Care among others hearing the rallying cry and championing alt text. This layering and amplifying of activity is also important to real social change. Off on holiday now - hoping to be further positively surprised when I get back. 🤞 Well done Martin Wingfield + Lorna Forbes. #Creativity #Advertising #Sightloss #SocialChange #BehaviourChange

POV: You create a wonky billboard stunt so believable than someone alerts the council and a safety fence is installed Waitrose and Saatchi & Saatchi UK created this wonky billboard to demonstrate their recent price drops. A concerned member of the public notified the council over fears of public safety. As a result, the OOH campaign has earned a tonne of media online. I’ve seen a few of these billboard stunts from brands like Specsavers and McDonalds lately, but I like the value add here: ✔️ Simple message (price drops) ✔️ Community participation (calling the council) ✔️ Talkability (press coverage) What do you think?

Rewinding history: The first-ever TV ad that sparked a revolution!🤖 In the bustling heart of New York City on July 1st, 1941, the television landscape shifted as WNBC, once known as WNBT, etched its name in history. Just before a baseball game, a 10-second spectacle unfolded on screens – the inaugural Bulova watches commercial.⌚ Imagine a watch's face set against a black and white map of the United States, declaring boldly, "Bulova Watch Time." The voiceover sealed the moment, proclaiming, "America runs on Bulova time." Yet, the magic was witnessed by only a fortunate few, a mere fraction of onlookers totaling a few thousand. What adds a fascinating twist to this tale is the cost – a pocket-friendly $9, with $5 going to the station and $4 securing the airtime.👀 Fast forward through the corridors of time, considering today's inflation rates, and you'll find the current cost of this iconic ad is a modest $182.39. A testament to its enduring impact and surprising affordability, underscoring the timeless importance of advertising. Advertisements are the beating heart of brand visibility, propelling products into the spotlight amidst a sea of choices.😵 What was the first advertisement that left an impression on you when you were a kid?🤔 #ads #marketingmasters #businessboost #creativecampaigns #marketingmindset #brandstorytelling

🏈What Beyoncé Taught Us in the Verizon Super Bowl Ad 🏈 Alright, y’all, let’s break it down! So, during the Super Bowl, Verizon dropped this epic commercial, and guess who made a cameo? Queen Bey herself—Beyoncé! That commercial gave us some important insights into the world of effective marketing. Take a look! Communication is Key: Just like Beyoncé owns that stage, you gotta own your communication game. When talking to your team, clients, or even the pizza delivery person, channel your inner Bey. Be clear, be fierce, and drop that mic (figuratively, of course). Verizon’s ad reminded us that communication is queen. Fan Engagement: Beyoncé’s fans? They’re not just fans—they’re the Beyhive! 🐝 And during the Super Bowl, Verizon fans were buzzing too. So, listen up: your customers are your Beyhive. They’ll spread the word faster than Beyoncé’s high notes. Encourage 'em to share their experiences, and watch your brand soar. Adapt Like a Diva: Beyoncé can switch from ballads to booty-shaking anthems without missing a beat. Business lesson? Stay adaptable. The market changes faster than Bey changes outfits. Be ready to pivot, twirl, and slay. Celebrate Like It’s Your Grammy Win: When Beyoncé snags a Grammy, she doesn’t just say, “Thanks, y’all.” Nah, she throws a party! 🎉 The same goes for your business. Whether hitting sales targets or launching a new product, pop that champagne. Share your wins with the world. #superbowl #verizoncommerical #businessinsights #marketing #marketingtips