Aaron Guillotte’s Post

Learn how FasterLines - FastQSR helped a powerhouse in the QSR space, understand their customer demand, measure their speed, and increase the number of customers served per busy hour. Ultimately they increased revenue and turned happier customers into fans who keep returning. Click here to see what kind of impact we can make for you - https://lnkd.in/eKYNzz_N Message me if you'd like to learn more 😊

🍕⚽️ The Debate: Supporting Local Pubs vs. Staying Home for the #Euros with Co-op 🏠🍺 Recently, Co-op supermarkets have faced backlash for their campaign encouraging people to "stay at home and watch the Euros with a beer and pizza." While the convenience of enjoying the game from home is appealing, this has sparked a conversation about the importance of supporting our local #pubs. #Pubs have long been the heart of our communities, offering a vibrant atmosphere to watch matches, connect with friends, and support local businesses. While Co-op’s campaign highlights a cozy night in, let's not forget the unique experience of watching football at a pub. The camaraderie, the cheers, and the collective celebration create memories that a home setup simply can't replicate. So, where will you be for the next match? Whether at home with a Co-op pizza or cheering at your local #pub, let's aim to support our communities in the best way we can. 🏟️🍻 #SupportLocal #Euros2024 #Community #LocalPubs #Coop #FootballFans #HospitalityIndustry

We did a launch event for our whisky ‘Dot’ and 'Alvin' during the Covid-19 pandemic. No points for guessing that it was an extremely challenging terrain to navigate but we managed to get through it. Here are some challenges we faced (besides the pandemic itself) and invaluable learnings we gained along the way: 🥃 One of the prominent challenges was the absence of the intended L1 owners at our event. We realised that these individuals were prominent businessmen who have limited availability and were unlikely to attend random launch parties, no matter how big they are. This made us reassess our approach to engage with key stakeholders 🥃 There was lack of proper distribution on liquor vends. This meant that potential customers who wanted to buy our product were unable to do so and reached out to us via Facebook. This made us realise that having a robust distribution network in place ensuring accessibility and availability is important before announcing the official launch of the product 🥃 We realised that our resources including money, time and efforts could have been allocated more effectively. For instance, giving out discounts to L1 owners might have yielded more fruitful results as compared to resources used on the launch event. This underscores the importance of strategic resource allocation and prioritizing the right things at the right time. Ultimately, our experience navigating these challenges during such unprecedented times has equipped us with invaluable learnings that will undoubtedly reflect in our future endeavors.  . . . . #vkmliquor #dotwhisky #LiquorIndustryInsights #learnings #Whisky #whiskyculture #launch #distribution #liquordistribution

If you have never watched a Super Bowl before, Clap your hands! If you have never watched a Super Bowl before, but you gonna watch it for Taylor and Travis, Clap your hands! Since it is that time of the year, when brands try their best to show their creativity, let’s dig a little into some ads that I find interesting 1. Budweiser https://lnkd.in/gbUA7ddQ Dashing through the snow on Clydesdale horse to deliver Beer, Budweiser stays no. 1 for its brand’s classic-ness. 2. Coors Light https://lnkd.in/gkWC-ct6 With LL Cool J's cameo as a train conductor of Coors Light express that delivers Coors Lights everywhere, even the weirdest place where two different NFL team fans are in the same room! 3. Doordash https://lnkd.in/gDi_CyzD Okay, this is another reason for watching the game! Doordash is taking a dashing sweepstake approach this year by offering one viewer everything that is advertised during the Super Bowl, from a pack of M&M to a BMW literally they mean everything! 4. Mountain Dew’s Having a Blast and Oreo’s Twist on It https://lnkd.in/g6-QJCN6 & https://lnkd.in/gKbCPygf Mountain Dew is all set to create a blast with this ad featuring Aubrey Plaza and Oreo twisting it on with a special appearance of Kris Jenner. In my opinion, both brands’ ads stuck to their core keyword that best describes it but still felt a little similar in terms of writing. Both the ads contain some imaginary scenes where Mountain Dew says to have a blast and Oreo says to twist on it. 5. Pluto TV https://lnkd.in/gsGzjY9n TBH this perfectly describes how I live my weekends! Rooted for a new episode or season to get live, hydrated, and moisturised, with little sunshine touching my palms and Pluto TV by my side. The brand flexed and normalized being a couch potato in the world of entertainment. 6. Ubereats https://lnkd.in/gTt3eX5T Bejewelled with Stars like Jennifer Aniston, David Schwimmer, USHER, the Beckhams, and Jelly Roll, making us all nostalgic with the Friends and Beckham references, With a tagline of “ No matter what you forget, just remember Uber Eats on Super Bowl Sunday. 7. Doritos Dinamita https://lnkd.in/g9msxGis Dina and Mita are these amazing grannies of Jenna Ortega fighting over a last pack of Doritos Dinamita with a guy. With a funny approach to creating chaos and Jenna’s appearance, I’m sure that the brand will be able to grab good impressions. Let’s talk about your favourite ads in the comments! #nfl #superbowl #taylorswift #superbowlads #adscampaign #celebrityendorsements #advertising #marketingandadvertising

Many times our sponsor's customers are...other companies. Many times those companies can't quite afford our sponsorship minimums (Small restaurants, retail, etc.). So how can we make it a win-win for both parties? On this Sponsorship Tip of the Week, I dive into how a 'Deals of the Game' matched with a Spin to Win can help your Bank & Beverage distribution sponsors build relationships with your local businesses.

Looking to learn from the best? 🔝 Check out the Top 5 most successful #ADs aired during the Super Bowl and discover strategies for business growth. Connect Doug Pollack for more detailed insights! 📈 #SuperBowl #TVAds #KinetiqTV #AdTech #AdMeasurement

Heading to the NextGen Restaurant Summit? Come say hi to the ad agency for franchise brands™. Take a bite and unleash your franchise brand potential beyond the food. Discover how we can elevate your leads, your strategy and your creative. Get the results you’ve always wanted – and some sweet swag, too.

In a recent @Food on Demand article titled “Questions to Answer Before Signing with a Third-Party Delivery Provider,” my colleague Ryan Palmer shares his No. 1 question for companies considering a partnership with a third-party delivery service. To learn more read the full article here: https://bit.ly/3KuYDGp #FoodonDemand #Third-Party #Franchise

In a recent @Food on Demand article titled “Questions to Answer Before Signing with a Third-Party Delivery Provider,” my colleague Ryan Palmer shares his No. 1 question for companies considering a partnership with a third-party delivery service. To learn more read the full article here: https://bit.ly/3KuYDGp #FoodonDemand #Third-Party #Franchise

For franchise brands, having visibility to and optimizing the effectiveness of local advertising per location, at scale, is now table stakes. Period. For enterprise restaurant franchisors seeking to liberate their full local advertising potential, the playbook is straightforward - and here is the link. https://lnkd.in/g4FUhYKw #localmarketing #restaurantmarketing #franchisemarketing