Abby Jackson’s Post

In a recent post "UGC Program: Expanding Creation and Monetization with Avatar Bodies and Heads," Roblox announced that members of its UGC program can now create full avatar bodies and heads. Before this announcement, avatar bodies had been available for purchase on the platform. However, not everybody could create them. Avatars could only be released by the Roblox account, which meant that only Roblox itself and its brand partners could participate. By opening up this program to the community, Roblox is widening the opportunities for fans to have more fun and for creators (and brands) to monetize. We see official branded avatars as a big win for players. They get to "dress up" as their heroes, hang out with their friends while showing off their fandom, and role play to their heart's content. Interested in understanding more about how brands are leveraging Roblox for growth? Sign up for the Metaverse Marcom Newsletter: https://lnkd.in/g6DFgnXs Listen to the Metaverse Brands Podcast: https://lnkd.in/gK6n9UXj Follow Metaverse Marcom on LinkedIn: https://lnkd.in/gnu_WAHW Follow Stephen Dypiangco, MFA on LinkedIn: https://lnkd.in/gqBFGve5 #roblox #digitalmarketing #videogameindustry #avatars #brandmarketing #genzmarketing #monetization

When I was in college at Georgetown University years ago, my friend, comedian Joe Gerics, and I enjoyed playing NBA 2K. In addition to playing with our favorite National Basketball Association (NBA) teams and players, we also enjoyed the game's avatar creation tools. We spent hours shaping the off-the-shelf bodies to resemble the players on our own Georgetown men's basketball team (who made it to the NCAA Sweet Sixteen that year). Once our 2K avatars matched the height, body shape and skin tones to the real life people, we then dialed in their ability levels in terms of gameplay: passing, shooting, speed, defense, etc. After playing several games with our college team, Joe and I decided to go one step further. We created ourselves as avatars and inserted ourselves in the game. We gave ourselves incredible in-game skills and then went toe to toe in contests against the NBA's best players. It was so much fun taking people who existed in our real lives and then transport them into our gaming experience, where we spent so much time hanging out. Why am I sharing all of this personal history from years ago? Because wish fulfillment and self-expression through avatars has taken a big step forward on Roblox. Roblox announced that members of its UGC program can now create full avatar bodies and heads. By opening up this program to the community, Roblox is widening the opportunities for fans to have more fun and for creators (and brands) to monetize. I see official branded avatars as a big win for players. They get to "dress up" as their heroes, hang out with their friends while showing off their fandom, and role play to their heart's content. Personally, I would love a Miles Morales Spider-Man avatar. What dream avatar would you want? Interested in understanding more about how brands are leveraging Roblox for growth? Sign up for the Metaverse Marcom Newsletter: https://lnkd.in/g6DFgnXs Listen to the Metaverse Brands Podcast: https://lnkd.in/gK6n9UXj Follow Metaverse Marcom on LinkedIn: https://lnkd.in/gnu_WAHW Follow Stephen Dypiangco, MFA on LinkedIn: https://lnkd.in/gqBFGve5 #roblox #digitalmarketing #videogameindustry #entertainmentindustry

Euroleague Basketball and SPORTPASS, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball's gamification strategy. SPORTPASS is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects. The collaboration will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of game experiences, rewards, in-game collectibles and more. Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons, with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans. Trade Animoca Brands shares: https://hubs.la/Q02n6bcK0

To wrap up my time SXSW with the UK Advertising I wanted to share with you some of my key takeaways from my fun and insightful conversation with Charles Hambro and Jonny Shaw about the rise of gaming culture. 🎯 New Engagement Habits --> change in consumption behaviour --> from passive watching vs. active participation --> generational fandom 📈 Unstoppable Growth --> 3.3 billion active gamers in the world --> 69% of genz's watch esports --> 640 million esports fans by 2025 💰 Disrupting Monetisation --> community co-creation process --> rise of the creator's economy --> accessible to all, everywhere [photo credit] Arica Kress, it was awesome to spend time. Have fun tomorrow, and cursh it. #sxsw #beyondgameplay #gaming

Try our new brand brief submission form! Had your boss mention that you need to be in #esports #fortnite or #roblox? Don't know where to start? Click the link in the comments or go to our website and fill out our brand brief submission form for free access to resources and data. You'll gain a number of benefits from; insights, education and guidance in your gaming culture journey. Feel free to chat via DM or comment below 👇 #gamingculture #marketing

The future of Sports: Gaming & Spectatorship Just caught a BBC piece on Netflix & their move to gaming on a large scale. E-sports is merging gaming and spectatorship on a massive scale. 📺🎮 During a recent visit to a US NBC Sports bar, I thought I was watching live NBA action (which would've been odd given it's the off-season), but on closer look, it was NBA 2K! Two teams of gamers were battling it out 'live' in a basketball video game league. Mind-boggling yet mesmerising. 🏀👾 Imagine having investment opportunities in this innovative sector! The sports industry is evolving, and this fusion of technology and athleticism is just the beginning. 🚀💡 What's your take on this blend of sports and gaming? Share in the comments! #futureofsports #innovationinfinance #investing #etfs #ironmarketinsights Game on! 🎮

From groundbreaking sponsorships to cutting-edge ad tech, this week has been buzzing with excitement in the world of esports and gaming. This week we looked at; 🎮 Major Sponsorships & Activations: March 2024 saw groundbreaking sponsorships and activations shaping the future of esports. Stay tuned for highlights on key deals driving the industry forward! 💰 Roblox Driving Revenue: Roblox continues to lead the charge as a revenue-driving platform, offering endless possibilities for developers and brands alike. Discover how Roblox is reshaping the gaming landscape. 🚀 AdTech Innovations: Explore the latest in advertising technology within the gaming sphere. From immersive ad experiences to innovative monetization strategies, discover the new frontiers in gaming advertising. 🌟 Esports Agencies & Streaming Talent: Delve into the vital role esports agencies play in nurturing new streaming talent. Learn how they're shaping the next generation of content creators in the fast-paced world of online entertainment. Click the link to read each of these articles in full on our blog section! #Esports #Gaming #Roblox #AdTech #Streaming #Innovation #IndustryInsights

Entertainment is now the #1 brand game category on Roblox, with the top ones reaching up to 20MM visits per month and an average playtime of 12 minutes. That's a staggering 2.9 billion minutes / yr. engagement for just one experience! To put this in perspective, the total time spent over an entire National Hockey League (NHL) season for every fan of all 32 teams who go to a 20K seat stadium game is 1.5B minutes OR only ~ 50% of the RBX game time. As marketers, we understand that time is everyone's rarest commodity and the only constant. Can anyone afford not to lean into the new social gaming trend disrupting media? #marketing #consumers #advertising #innovation