Abdul Karim’s Post

Elevate the ordinary to be extraordinary in pixels with a digital display" #vantagesystems #digitaldisplay #digitalledtv #outdoorled #outdoorleddisplay #indoorleddisplay

Good advertising is creating likable characters. I like this ad. #advertising #branding #digitaladvertising https://lnkd.in/gaZFiUjJ

I’ve recently completed one marketing online course on #LinkedIn, and Brad Batesole, the instructor, said: «Marketing is just as much a science as it is an art». And I thought seriously about that statement.  🧐 Am I doing science too?  🧐 Or, thanks to marketing, can I touch the beautiful? 🧐 Can art in marketing be profitable? Of course, as marketers, ✅ We spend a lot of time experimenting, testing hypotheses, and utilizing analytics to adjust a course.   ✅ We implement KPIs to ensure that marketing efforts can be optimized for better results. ✅ We identify target consumer groups, adapting marketing strategies to their needs and interests. At the same time, ✨ We develop memorable advertising campaigns that resonate emotionally with the audience.  ✨ We build a unique narrative around the brand, creating a connection with consumers. ✨ We craft visually appealing content to create a distinctive brand image. Brad Batesole, thank you for this chance to reflect. I think successful marketing has the power to think outside the box, based on innovative trends and measurable metrics, and embrace magic, evoking joy, empathy, tears, or laughter. Enjoy one of these iconic Mercedes-Benz AG commercials that I like, and that made history because it’s a piece of art ⚡️ https://lnkd.in/eHyRfrgD #marketing #advertising #automotive #mercedesbenz

Just gotta give a shoutout to a few of my favorite Super Bowl ads this year! First off, let's talk about that BMW Christopher Walken ad. Taking the sheer genius of the ubiquitous Walken impression and turning it into an ad for the car was pure brilliance. I mean, who saw that coming? The BMW tie-in might've been a tad fuzzy, but I loved the concept. Link - https://lnkd.in/gGUYrtQF Then there's the randomness of the Mountain Dew ad with Aubrey Plaza and Nick Offerman. It totally hit my "random-meter" and oozed sheer creativity. Plus, with my son binge-watching "Parks and Rec," it was extra top of mind. Link - https://lnkd.in/giF_TpxK Props to T-Mobile for going all out with their Flash Dance/Scrubs Jason Momoa mashup. Jason Momoa was absolutely awesome and committed! Though I have to admit, that bad backflip killed it for me. Link - https://lnkd.in/gb2Jz96s And if you weren't shedding a tear by the end of the "Born to Play" ad by the NFL, were you even human? It was such a powerful ode to the diverse and inclusive spirit of football. Link - https://lnkd.in/geZX525e Absolutely loved the Google "Guided Frame" ad. It was emotional and shot in a way that truly connected with audiences. Such a moving way to tell a story about technology's impact on our lives. If you haven't seen it yet, you're missing out! Link - https://lnkd.in/ghWFrpG5 Lastly, let's talk about the Dunkin' Ben Affleck and Matt Damon commercial. It was downright amazing with so many layers to it — hilarious, out there thematically, and by the end, you couldn't help but remember Dunkin'. As much as I hate to admit it, the ad was well thought out, randomly entertaining, and really did a great job promoting the brand. Link - https://lnkd.in/gqzHn9Ea What were your favorite ads from the Super Bowl?

BMW i8 showcase. Shot with Canon r6 mark II, r6 mark I and the DJI Mavic 2 pro. When assessing the digital video and social media landscape, it’s important to adapt to the latest visual advancements and styles that are emerging. With a landscape that is changing so quickly it’s important to create content that maximises retention and watch time. There are only so many videos a consumer can watch and it’s important that your content stands out the most. Either you follow trends or you innovate visually, conceptually or through emotional resonance.

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Is this for me?   We have all watched TV and realize that is impossible to keep our eyes off the banner at the bottom of the screen. Combining digital signage with QR codes and texting tools adds another channel of interaction and engagement. QR codes allow for instant access to additional information or offers, while texting tools provide instant alerts for dealers and open a direct communication channel between you and your customer.   Digital signage can create unsolicited sale opportunities with reduced sales resistance compared to traditional methods. Why? Because the initial first step is taken by a potential buyer. It is more than evident that digital signage alone will make a difference in your business. It is becoming an increasingly influential and promotional tool due to its ability to capture attention and deliver dynamic and relevant content. It is a more engaging and versatile way to communicate with customers compared to traditional methods.   If you give them a chance and an easy way to act, they will act.   1.    Target potential buyers and service customers. 2.    Create a trustworthy atmosphere with transparency and value in the eyes of the viewer. 3.    Promote brands and dealerships. 4.    Educate and inform customers in a modern and sophisticated way. 5.    Call to action with dealer instant alert. 6.    Attract and retain attention. 7.    Maximize sales opportunities.   The importance of embracing digital signage and leveraging emerging technologies like QR codes and texting tools will enhance your marketing efforts, drive customer engagement, and ultimately, improve your bottom line. By modernizing the ambiance and inspiring confidence, digital signage becomes a key player in the decision making process for potential buyers.

This is why I drive a Polestar . Get in and drive. Use normal controls like in a normal car. Self-driving cars are a solution in search of a problem.

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