We're already seeing a new world made by #GenerativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success and great insights: https://accntu.re/3VlLeGU [Video description: Upbeat music starts and the animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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We're already seeing a new world made by #GenerativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success and great insights: https://accntu.re/4aMfCyu [Video description: Upbeat music starts and the animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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We're already seeing a new world made by #GenerativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success and great insights: https://accntu.re/4e4a4lG [Video description: Upbeat music starts and the animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
#GenerativeAI is poised to unleash our superpowers like never before–and may even close the relevance gap between brands and their consumers. I’ve co-authored a research report with Baiju Shah that reveals how the companies we’re working with are already using #genAI to boost productivity and reinvest in customer-related initiatives for growth. Learn how you can enhance your productivity, too: https://accntu.re/3TBl6Xp [Video Description: Upbeat music starts and an animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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Learning Leader & Futurist - Living at the Corner of People Technology and Technology People
Gen AI is changing how we all connect and interact with our favorite brands. Jill Kramer and Baiju Shah collaborated on this insightful look into what’s next for customers with Gen AI. Check it out and let me know your thoughts. #Accenture #GenAI
Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
#GenerativeAI is poised to unleash our superpowers like never before–and may even close the relevance gap between brands and their consumers. I’ve co-authored a research report with Baiju Shah that reveals how the companies we’re working with are already using #genAI to boost productivity and reinvest in customer-related initiatives for growth. Learn how you can enhance your productivity, too: https://accntu.re/3TBl6Xp [Video Description: Upbeat music starts and an animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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Strategy Manager at Accenture Strategy - Global (Capability) Network | Reliance | Praxair (Linde) | Hindustan Petroleum (HPCL) | Indian Institute of Management (IIM) Indore | Coimbatore Institute of Technology
Generative AI is not just a productivity tool but a growth lever. Businesses that strategically deploy generative AI for customer engagement can see significant revenue growth within five years. This approach bridges the relevance gap, enhancing customer experiences by delivering innovation and value across the customer journey. #GenerativeAI #Growth #Customer
Chief Marketing and Communications Officer at Accenture / Ad Council Board of Directors / Champion of Inclusion for All
#GenerativeAI is poised to unleash our superpowers like never before–and may even close the relevance gap between brands and their consumers. I’ve co-authored a research report with Baiju Shah that reveals how the companies we’re working with are already using #genAI to boost productivity and reinvest in customer-related initiatives for growth. Learn how you can enhance your productivity, too: https://accntu.re/3TBl6Xp [Video Description: Upbeat music starts and an animation opens on a purple dialogue box and "New campaign" written above it. Text "social, tech jogger, background" is typed into the box and prompts variation of images corresponding to the words in the background behind the box. A mouse cursor drops a pattern image into the bar, and the final image of a colorful wall matching the joggers worn by a person in the video is generated. The person is also wearing white trainers. Text "Get started using generative AI for customer growth" with an arrow shows up at the end, followed by the Accenture logo on a black backdrop.]
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We're already seeing a new world made by #generativeAI running at scale across marketing, sales and service—where businesses are investing productivity gains into customer growth. Discover a new framework for success in our latest report: https://accntu.re/3xhJBAL [Video Description: Upbeat music starts. On a black background, there's a purple typing box and "New campaign" text is written above it. Words "social, tech jogger, background" are typed into the box and prompts variations of images in the background that correspond to the words. A mouse cursor drops two colorful pattern images into the typing box, and a corresponding series of new background images of a colourful wall, which also match the joggers worn by a person are generated. The person is also wearing white shoes. Text "Get started using generative AI for customer growth" with an arrow under it shows up, followed by the Accenture logo on a black backdrop.]
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Helping Retailers, Consumer Goods and Manufacturing companies to improve engagement with their customers through all digital touch points.
Join us on April 4, 2024, from 11:00-12:00 for an exciting webinar on how marketers can integrate generative AI into their daily work: for a faster result, without working harder! During this virtual session, our two Salesforce experts will tell you all you need to know regarding predictive and generative AI and even show you some live demos. Interested? Register now! #Salesforce AI #MarketingCloud #generativeAI #predictiveAI
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Director of Professional Services | Latinoforce Co-President | Diversity Enthusiast at Salesforce | MIT A.C.E.
Join us on April 4, 2024, from 11:00-12:00 for an exciting webinar on how marketers can integrate generative AI into their daily work: for a faster result, without working harder! During this virtual session, our two Salesforce experts will tell you all you need to know regarding predictive and generative AI and even show you some live demos. Interested? Register now! #Salesforce AI #MarketingCloud #generativeAI #predictiveAI
Put The Pedal To The Metal with AI in Marketing
salesforce.smh.re
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Head of Product Management | Helping Startups & Product Companies to build the Right Products Right | ex-HRD, HRBP | mentorship, HR-consulting
💡 Monetizing AI Features: Strategies for Success 💡 In the ever-evolving tech landscape, companies are exploring optimal ways to monetize AI features. Palle Broe's insightful article on Lenny’s Newsletter dives into this topic, presenting a framework for decision-making. Key strategies include: ->Direct Monetization: Charging separately for AI features or increasing overall product prices. ->Indirect Monetization: Bundling AI features with existing products at no extra cost. An analysis of 44 tech companies reveals a preference for bundling. Understanding customer value and the cost of generative AI is crucial in choosing the right approach. One of the Insights: An impressive takeaway from the article is the importance of evaluating the "perceived value" of AI features. Companies that accurately assess how much their AI enhancements are valued by users can better align their pricing strategies to maximize revenue and customer satisfaction. This balance ensures sustainable growth and a competitive edge in the market. Read more here -> https://lnkd.in/dDXap-VF
How should you monetize your AI features?
lennysnewsletter.com
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CTO | Practice Leader | Dreamforce Speaker | Salesforce Trailblazer | GTM Champion | MuleSoft Ambassador Alumni | DNI | Customer Success Senior Manager at Salesforce
Join us on April 4, 2024, from 11:00-12:00 for an exciting webinar on how marketers can integrate generative AI to their daily work: for a faster result, without working harder! During this virtual session, our two Salesforce experts will tell you all you need to know regarding predictive and generative AI and even show you some live demos. Interested? Register now! #Salesforce AI #MarketingCloud #generativeAI #predictiveAI
Put The Pedal To The Metal with AI in Marketing
salesforce.smh.re
