Accenture’s Post

Before you set next year's goals, take the time in Q4 to reflect on the accomplishments and impact your team has made. CMO John Jorgenson offers thoughts on how CMOs can ensure their organizations stay agile in a rapidly changing landscape in Forbes Communications Council: https://bit.ly/3PlDUGU

In today's complex media landscape, safeguarding your brand's reputation has never been more vital. Join us for a transformative session on combating misinformation with advanced PR and corporate communications tactics at Thought Leadership For Tomorrow 2024. Join renowned industry keynote speakers Robert Rose, Serge Perignon and Josselyn Simpson as they discuss the following key issues: - Crisis Management: Master strategies to survive and excel during crises by standing out with your core values. - Brand Identity: Discover how to sculpt a unique brand identity built on a solid internal foundation that boosts your public image and engages all stakeholders. - Synergistic Strategies: Learn how to seamlessly integrate strategic PR, thought leadership, and lead generation to lead and influence industry conversations. Transform your approach to thought leadership and make your brand a pillar of trust and credibility. 👉 Seats are limited! Secure yours today https://ow.ly/IOjS50RH40W #BrandManagement #PublicRelations #CorporateCommunications #CrisisManagement #ThoughtLeadership #LeadGeneration

Join the conversation on the evolving role of the CMO! 💼 Our Chief Transformation Officer, Sue Unerman, delves into this hot topic with The WFA. 🌐   Has CMO become an impossible job? Sue shares her perspective, "The role of a modern marketer in the new communications economy is complex, has multiple responsibilities and requires influence beyond direct reporting lines.”🚀   Dive deeper into Sue's insights and hear from other industry leaders here 👉 https://bit.ly/3wwmS33.   #CMO #MarketingEvolution #IndustryInsights #NewCommunicatonsEconomy #BreakthroughThinking

💰💰💰 Belle helped our client achieve a 1500%+ ROI on their PR investment. Not a typo! Here's the math... PR investment = $96K New business secured from earned media = $1.5M+ The budget invested in PR was repeatedly returned in the value of attributed new business. They can directly tie sales with critical global brands back to the third-party endorsements secured from PR wins. How it happened… ↳We connected with the sales team to align media outreach with verticals that supported their sales goals ↳Pursued truly thought-provoking storylines ↳Provided commentary on timely, trendy + impactful news topics ↳Had measurement and tracking protocols in place ↳Focused on multiple PR tactics: trade + national media coverage, conference panels, executive speaking engagements, guest article contributions + industry award submissions 🔊🔊🔊 Case study link in the comments. #PR #ROI #thoughtleadership #B2B

There are over 4M companies launched across North America each year. Here's 4 ways you can use PR to blunt the competition. 1. Highlight Your USPs: PR campaigns should incorporate messaging around what differentiates your product or service to sway public perception in your favour. Tip: Don't be self-serving or overtly promotional. 2. Industry Awards and Recognitions: Earning industry accolades can significantly boost your brand’s credibility. Tip: In most cases, awards must be carefully identified and proactively sought after. 3. Engage in Thought Leadership: Positioning your company’s leaders as experts in your field can give you a competitive edge. Articles or op-eds written by them (or an expert who can also place them in the press), participation in panel discussions, or press interviews to act as an expert source, ladder up to elevating your brand above competitors. Tip: Invest in media training, and key message development so you can make the most of each PR opportunity. 4. Get creative. We once launched news slightly ahead of a client competitor's earnings call and it worked to ensure our client was part of the story, positioning them as a category leader. Another idea is that when possible, and appropriate, clients can rename or tweak products to generate more press interest. Tip: Hit us up for more. Contact our founder, [email protected] for a free 30-minute consultation.

In today’s competitive landscape, thought leadership stands as a cornerstone in any robust marketing communications strategy. It serves as a conduit for establishing credibility, fostering trust, and shaping industry conversations. Click through to find out why it’s crucial for your business. #NMG #NicheMarketingGroup #ThoughtLeadership #PR #Communications

Bad News Builds Your Brand Chris Deri of Corporate Advisory Businesses, and Chief Corporate Affairs Officer, at Weber Shandwick (the global PR Firm) shares his top strategy for building your brand and reputation even in midst of delivering bad news in a terrible situation. We can benefit from his powerful message. Often leaders hide or run from a problem or accident. Some even build a team to make problems "go away" or and “sweep them under the rug”... But, Chris and his team take a different approach. You’ll learn the process he and his team use when leaders face their darkest moments to... …earn more trust. …build your brand. …boost your credibility. Bottom line, Chris’ message shows us the power of honest communication in difficult times. You’ll hear a few surprising examples of companies mishandling it plus... ✅ Why He Has Terracotta Warrior in his Office. ✅ How He Broke Sales Records in Mongolia with a Celebrity Chef. ✅ The Biggest Mistake Leaders Make in Crisis Communication. ✅ Communication Tips from Donald Trump, Joe Biden, and Al Gore. ✅ The Leadership Lesson from Losing a Presidential Election. 👇🏼 Go the comments below to listen 👇🏼

“Public relations + social + creative + media + digital = true integration, and it’s critical to brand success in 2023. People don’t live in siloed channels. Brands that want sticky relationships with people need to be thinking in an integrated way.” See what our Chief Relationship Officer, Heidi Modarelli-Frank, APR, has to say about the importance of integration and more in today’s marketing landscape: https://lnkd.in/gchPTns6