In an eagerly anticipated public listing, Honasa Consumer Ltd. Consumer, the parent company of the direct-to-customer beauty and personal care brand #Mamaearth, made a remarkable debut.
Mamaearth, a 7-year-old company that gained substantial popularity during the pandemic, saw its shares rise to 337.60 INR ($4.05) per share before settling at 331.45 INR ($3.98) on NSE, surpassing its 330 INR listing price.
The company now boasts a market capitalization of $1.28 billion.
With a valuation of $1.2 billion in early 2022, Mamaearth's success story is awe-inspiring. Backed by investors like Peak XV Partners, Fireside Ventures, Stellaris Venture Partners, and Sofina, it recently secured $92 million in an anchor round from asset managers including Abu Dhabi Investment Authority, Fidelity, Norges Bank, Invesco, and Goldman Sachs.
Peak XV Partners, in particular, made a substantial return on its investment with the debut listing price.
Founded by the entrepreneurial duo Varun Alagh and Ghazal Alagh, Mamaearth operates a portfolio of 6 distinct brands, with Mamaearth itself contributing to around 80% of its revenue.
The company utilizes a third-party manufacturing model and reaches consumers through a vast omni-channel network, combining online and offline sales.
Mamaearth's impressive fiscal year 2023 revenue of approximately $170 million, along with its expansion into offline sales, marks a significant milestone in its journey.
This success serves as a beacon of hope for numerous other Indian startups keenly monitoring the market for their own IPOs.
The journey from seed round to IPO in just over 5 years is a testament to Mamaearth's incredible growth and the promising future of Indian consumer brands.
#Mamaearth #IPO #StartupSuccess #BeautyBrand
Co-Founder @ ATTN | Reimagining the Future of Gaming | Forbes 30 Under 30
2wAmazing strides