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My Take: Top 6 sessions (of many many!) that I'm looking forward to at the upcoming Brand-Led Culture Change event from Sustainable Brands -- both for the content to be covered and the expert experiences to be shared. Interested in joining? Use code abaBLCC15 for 15% discount on registration. - Partnerships that Simultaneously Create Positive Impact and Important Behavior Change w/ Diageo, Aveda, Copia, etc. - Designing for Circularity-Friendly Behaviors w/ Target, REI, Just Salad, BBMG, etc. - Power of Impactful Partnerships in Driving a Shift Toward More Sustainable Behaviors w/ Procter & Gamble, The Guardian - Driving Behavioral Shifts and Transformations That Can Last w/ Electrolux Group, Procter & Gamble, Caribou Coffee, etc. - Brand Integrity / Navigating the Greenhush-Greenwash Spectrum w/ Room & Board, Count Us In, NielsenIQ, The Guardian, etc. - Research Series: Consumer Preferences and Behaviors w/ Count Us In, NielsenIQ, GlobeScan, Hallmark Cards, etc. To learn more and join the event: https://lnkd.in/ggECeDqP #sustainability #esg #climate #sustainableliving #consumers #consciousconsumption #greenliving KoAnn Vikoren Skrzyniarz Michael Dupee

This morning at Sustainable Brands was truly inspiring! Panel discussion featuring Lola Bakare highlighting her framework for brands to be responsible marketers provided food for thought. The plenary address by Dr. Marcus Collins from University of Michigan - Stephen M. Ross School of Business resonated deeply. His powerful message: consumption is a cultural act. Those who truly grasp this will be the ones who win in the marketplace. It's a game-changer. We need to move beyond transactional models and tap into the deeper motivations and values driving consumer behavior. Understanding the cultural context of consumption is key to building meaningful connections and lasting brand loyalty. The session with Daniel Aronson further fueled my inspiration. He shed light on the measurable ROI (Return on Investment) of ESG (Environmental, Social, and Governance) practices. This wasn't just feel-good talk; it was a compelling case for integrating sustainability into core business strategies. Today's experience was a powerful mix of learning and unlearning. It's clear that the future of business lies in fostering genuine connections and prioritizing both profit and purpose. #SustainableBrands #ESG #ConsciousConsumerism #LearningandUnlearning #responsiblemarketing

📺 catch up recording of Brandpie's CSO Earth Day panel exploring the power of purpose to drive sustainability & systems change. 👇 RECORDING link in comments ⚡ Was an absolute joy to moderate this brilliantly insightful panel packed with patient wisdom and pragmatic pathways for action. 🙏 A huge thank you to Amy Brachio - Global Vice Chair, Sustainability - EY Marisa Drew - CSO - Standard Chartered Jennifer Waldner Grant - CSO - AIG and Tamra Eker and BritishAmerican Business our Power of Purpose series partners ⚙ Brandpie's latest CEO Report surveyed 4000 CEOs, while 89% say they have a purpose only 41% say purpose helps them to become a more sustainable business. Our panel explores ❔ 🌍 How purpose is driving sustainability ❔ 🌍 In the face of a polycrisis we are seeing business roll back on sustainability. We need business leaders to appreciate it is not a choice between profit or purpose, sustainable businesses are more resilient and future-fit ❔🌍 How to shape a culture of change makers and empower everyone in your organisation to connect sustainability to their skills and role ❔🌍 Who purpose should serve and how it can be a platform for systems change ❔🌍 How to speak the language of the board and secure buy in for sustainability. 👇 check out recording 📺 link in comments below 📺 and would love to hear your thoughts! A highlight of my week - feeling energised and hopeful in equal measures. #SustainableLeadership #PurposefulLeadership #CSO #EarthDay2024 #EarthMonth #Sustainability #SystemsChange

Purpose statements such as Best Buy’s “Enrich lives through technology” or Kerry Group’s “Inspiring Food, Nourishing Life” must be embedded in culture, operations, innovation and societal engagement and have measured impact. Carol Cone shares straightforward guidance for brands eager to earn trust, loyalty and strong returns: clarify and act on brand purpose. Read on for a simple framework. I hope you all are wrapping a year of authentic progress in alignment with your purpose - personally and professionally. #businessforgood #sustainablebusiness #purposedrivenbrands

Edelman’s Trust Barometer Special Report reveals that only 34% of consumers trust the brands they buy from, with a staggering 81% stating that a lack of trust could impact their purchasing decisions significantly. ♻️ Authentic sustainability communication is pivotal not only for establishing consumer trust, loyalty, and positive brand perception but also for advocating responsible business practices and driving meaningful environmental change. 🚫 However, amidst these goals, greenwashing—an issue where businesses are seen as misrepresenting their sustainability efforts—is on the rise. Even experienced marketers and communication experts may unintentionally mislead consumers. As Thomas Parouty, founder of MIEUX, notes, this is often due to a disconnect between marketers focused on promotion and sustainability champions emphasizing action. Join Regina Romeijn, Global Head of ESG at Media.Monks, as she discusses the strategies to develop genuine sustainability communication and cultivate consumer trust at #FUTRXPO this Thursday. 🎟️ Final tickets remaining - www.futrxpo.com #sustainability #esg #communication

In today's consumer landscape, authenticity, honesty, and transparency are not just buzzwords –– they're the pillars upon which trust is built. Third-party certifications, such as the Upcycled Food Association's Upcycled Certified mark, serve as tangible proof of a brand's commitment to sustainability. By displaying such credentials, brands signal to consumers that their products have undergone rigorous evaluation and meet certain standards, instilling confidence in the brand's claims and efforts. This transparency fosters a deeper connection between consumers and brands, empowering individuals to make informed choices that resonate with their personal values. Read about how Clif Bar is crushing the sustainability game in New Hope Network https://bit.ly/3vBnFQn #sustainability #transparency #consumervalues

“Little tiny tweaks, which seem insignificant, can actually have big operational challenges for an organization" -- Jonathan Solorzano, Vinson & Elkins The importance for organizations to be transparent and clearly communicate change ensures that all stakeholders are informed, aligned, and engaged, which can lead to more effective implementation and better outcomes. Moreover, it helps build trust, manage expectations, and maintain a positive brand, all of which are critical in today's fast-paced and competitive business environment. #sustainability #esgstrategy

⭐ Attention brands! ⭐ Introducing the Sustainability Impact Accelerator. I hear the same thing when I talk to brands about their sustainability challenges: 📍 I don't know where to start 📍 I don't have the resources 📍 I don't know how to implement my strategy To help brands progress along their sustainability journey, I'm teaming up with my brilliant colleagues Maggie Spicer and Allison Kent-Gunn for a six-month, invitation-only program called the Sustainability Impact Accelerator (SIA). We're selecting six brands to develop a comprehensive sustainability program encompassing their operations, product, and packaging—from strategy to sourcing. The first cohort will launch in July, and interested brands can join the waitlist here: https://lnkd.in/g3-BGAsQ. The waitlist is open to all brands and product categories! More info here: https://lnkd.in/gBkSZB8Q #theingredientist #productdevelopment #sustainableingredients #beautyESG #sustainability #ESG #beauty #personalcare

I had the great pleasure of attending a round table last week on consumer sentiment and emotion around sustainability, and how brands and companies can best tap into this. It was inspiring to hear the progress leaders from Unilever, PepsiCo, Colgate are making… and their passion and conviction to do more. If you’d like to read the report, containing the consumer findings and marketers’ thoughts, click below!

🌱 For brands, there are 3 key factors that influence what consumers perceive as a ‘good’ business. 📝 Our latest research investigates public perception of what constitutes a purposeful brand. This highlights a simple strategy: be mindful of, and leverage, what you already mean to consumers as central to your purpose, laying a foundation of authenticity to carefully align with bigger social issues when appropriate: 1️⃣ Familiarity: If your brand is widely used and accessible, you will be top of mind for multiple associations including being considered ‘good’. 2️⃣ ‘Goodness’ baked in as part of the brand story - having an easily recalled mission and a clear ethical message that resonates with people. 3️⃣ Latent ESG which fits in with the brand identity. Brands should consider how they help people in day-to-day life, and understand how it forms their purpose from a customer point of view. 📚 Read the full article here: https://lnkd.in/emm2RvZG #brands #consumer #authenticity #ethical #ethics #ESG #brandstory #ThinksReports