Ad Retail Media’s Post

In-store digital advertising should be a shopper’s best friend. That’s because it ought to be targeted and relevant - from entry to exit. But to do that, retailers must keep pace with cutting-edge solutions that allow them to address and engage shoppers in real-time. It’s time for retailers to free themselves from the limitations of legacy infrastructures and create better customer experiences that improve loyalty and sales. ➡ Read how Advertima Audience AI leads the In-store Retail Media revolution with real-time responsiveness, addressability, and measurement in the latest Business Reporter article: https://lnkd.in/dvy_mM9E #advertima #instoreretailmedia #retailmedia #retailtechnology #audienceai

Can In-store Retail Media evolve into a real-time addressability channel? Online Retail Media opportunities are booming across the digital world. At the same time, retailers and brands are wondering whether in-store media will ever successfully emulate online audience-based reach and performance measurement capabilities.   In-store Retail Media players want access to the same metrics - impressions, on-target reach, view time, and conversion rates - at speed and scale. Building a real-time tech stack that delivers may seem impossible.  But it’s not. Advertima Audience AI is revolutionizing In-store Retail Media. It’s turning in-store into a highly relevant and valuable digital ad platform and leveling up omnichannel Retail Media for good. Retailers and brand advertisers will finally get what they want from their in-store media: unified shopper segments, real-time audience-based addressability, and actionable insights - the same as online. Read why Alison Dunham, Advertima’s Senior Director Market Development, believes the success of Retail Media lies in-store here: https://lnkd.in/dXeSC4HK Or tell us in the comments what’s needed for In-store Retail Media to evolve successfully. #retailmedia #retailtechnology #advertima #instore #audienceai

71% of consumers feel frustrated when a shopping experience is impersonal, which means recommending the right products and sharing relevant promotions are critical for building brand love. With Insider, you can combine the power of predictive segmentation with our patent-pending GenAI technology to make sure every product recommendation and promotion resonates with its audience. Here's how we help brands elevate their promotion and merchandising strategies: - AI-powered Smart Recommendations, helping shoppers find more relevant products quickly. - A centralized coupon management system, allowing marketers to enable cross-channel delivery of coupon codes. - Interactive AMP-powered emails, allowing marketers to promote products that go well with the user's most recent purchases or viewed products. Our personalization capabilities and strong product vision make it the #1 choice for top global brands across industries. Find out why Insider has been named a Leader in the Gartner® Magic Quadrant™ for #Personalization Engines for three years running. Download the report here 👉 https://bit.ly/44o2pZo #GartnerMKTG #CustomerSuccess

If you're a retailer looking to maximise your revenue impact of OOH advertisement check out meldCX's landing page below. Key Outcomes: - Get to known your advertisement viewing audience - A/B Testing to understand your campaign success - Triggering content based on Real-Time Insights If it's of interest reach out for a trial on site.

Keep up with the digital transformations shaping our world. From augmented reality enhancing shopping experiences to the evolving landscape of social eCommerce, 2024 is set to redefine how we interact, shop, and market online.   And as third-party cookies become a thing of the past, it's time to rethink strategies and foster more genuine customer connections. How will these changes affect your strategy? Find out more here: 🔗 https://lnkd.in/emBEtnFS #DigitalMarketinTrends #FutureOfProduction

Brands are shifting their investment in marketing from social media to in-store retail media platforms. This change is driven by the need to capture interactions and influence consumers in the final stages of the purchase journey. As a result, the ability to deliver targeted and effective messaging at the point of sale has become critical. Stay ahead of the curve by investing in in-store retail media platforms to reach your audience in a more impactful way. #marketing #retailmedia #InStoreAdvertising #sirl

Unlock the Future of Commerce with Criteo! Do you have an e-commerce store? In a world where online commerce is booming, staying ahead means harnessing the power of commerce media. 365 Digital, Kenya is at the forefront of this revolution, providing you with cutting-edge data, AI, and tools to supercharge your digital strategy. With commerce media, you can: • Build First-Party Addressable Audiences at scale • Understand Behavior & Personalize Experiences like never before • Measure & Optimize Outcomes at every stage of the purchase journey Ready to elevate your commerce strategy and drive impactful results? Connect with us at [email protected] to explore how Criteo’s innovative solutions can transform your business. Let’s shape the future of commerce together! #365DigitalKenya #CommerceMedia #Criteo #DigitalMarketing

Yesterday, we released our THIRD ANNUAL State of Retail Media report. This is our annual survey of retail media professionals to better understand trends, challenges, and hot topics in the rapidly evolving world of retail media advertising. Read this complimentary report today to learn about: - Spending. Drivers accelerating/decelerating investments. - Success. KPIs, last year’s results, prioritization. - Operationalization. Challenges, data sources. - Omnichannel. Coordination with other channels. - Measurement. Incrementality usage and proficiency. - Technology. Usage & impact of AI and data clean rooms. Download now! #retailmedia #retailmedianetworks #digitalmarketing #omnichannelmarketing #retail #advertising

The advertising landscape is set for transformation. I joined a panel of experts to share our collective thoughts for the year with Advertising Week. AI tools are set to bring new opportunities and challenges to brand authenticity. Marketers must adapt as the era of cookies ends, seeking alternative strategies to engage audiences. Consumer behaviour shifts towards omnichannel viewing, with Connected TV (CTV) growing, and linear TV will decline. Read on for more from me and insights from Ryan Stewart, Stacy Bohrer, Karen Nelson-Field PhD, Richard Raddon, Csaba Szabo, Dave Clark, Brian Quinn, Lucia Juliano and Nick Morgan. 👉 https://lnkd.in/e-sJgdnH #ctv #ctvadvertising #interactivevideo #sustainability #fastchannels #privatebydesign #privacyfirst #womenintech #adtechnology #adtech

Marketers must adapt as the era of cookies draws to a close, exploring alternative strategies to captivate audiences. Consumer behavior is evolving, with CTV experiencing growth and linear TV declining. Our CEO Nick Pinks talks to Advertising Week, alongside other experts about how the industry stays agile, embraces change, and seizes opportunities in the year ahead. #ctv #ctvadvertising #interactivevideo #sustainability #fastchannels #privatebydesign #privacyfirst #womenintech #adtechnology #adtech