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Feeling First launch with Kinda Studios, System1, and Les Binet ✨   Last month, we were joined by 150 industry leaders and clients for an exclusive event at the Victoria and Albert Museum to debut our new positioning, ‘Feeling First’. Hosted by our CEO, Miranda Hipwell, and featuring a line-up of illustrious keynote speakers, we delved into the power of emotionally-driven creativity and the benefit it brings to brands and businesses.    System1's Chief Innovation Officer, Orlando Wood distinguished between ‘showmanship’ and ‘salesmanship’ advertising to demonstrate the power of broader appeal, feeling-centred storytelling, he explained “it's showmanship advertising that creates trust, fame and mental availability”.    Our Group Head of Effectiveness, Les Binet showed how emotional advertising drives sales, growth and profit, and concluded that “emotion is the most powerful force in business”.    And Kinda Studios' Co-Founder, Robyn Landau, explained how we can use neuroscientific insights and methods to shape creative ideas, because science proves that decisions are directly connected to emotions and that “feeling drives action”.   During the session, Kinda Studios’ Head of Labs, Erica Warp also demonstrated the latest Electroencephalography (EEG) technology to show the impact of emotional advertising on our brains, using examples of adam&eveDDB’s creative work to demonstrate how our work elicits specific emotions. Read the full event write-up here: https://lnkd.in/e-jhHSYn

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