NBA player and former teammate of the late, great, and legendary Kobe Bryant shared a screenshot of a text exchange between himself and the Mamba.
Some might look at Bryant’s reply as indicative of a selfish, maniacal, ball hog, but as a former athlete and current sales professional, I see the opposite.
Most sales professionals are quick to take credit for our wins and deals without a proper acknowledgement of the serendipitous nature of simply being in the right place at the right time.
Jamal Reimer often pontificates about the economies of scale and powerful, positive externalities of Mega Deal Closers. Mega Deal Closers, like Kobe, draw an abundance of resources to them so that even if their direct efforts don’t result in a big win for them, it can certainly translate into an easy win for someone else.
What do I mean by this? Most companies engage in a sales or buying process long before they engage the sales team of the company they want to buy from. Encountering a Mega Deal Closer, rather than a stuffed shirt, opens the buyer up to a world of value above and beyond a scripted discovery call and curated demo experience. The sales professional is an expert at multi-threading by aligning his/her executives with theirs, aligning vertical-specific use cases with each stake holder within the organization, acting as an investigative reporter and going on fact-finding mission with line staff to identify painfully obvious issues and choke points that senior leaders would never fully divulge, and aligning requisite internal subject matter experts and professional services teams with each level of leadership and end user, and the customer becomes infinitely more aware of the possibilities and optimizations available to them by making the right buying decision.
Even in the event that those mega deals fail or get pushed, the sales cycle immediately contracts because they understand the value, and the next company or sales professional to call on that account is the recipient of “an easy put back.”
This is why personal branding online is more crucial than ever to differentiate yourself in a crowded marketplace of corporate “We-We pads” (we do this, we do that) and self-important humble braggers to deliver insights and value that unsophisticated or uninitiated customers are depending on in our attention economy.
#Sales #MegaDeals #Closers #SalesProcess #PersonalBranding