A very incredible career first last night after being an invited guest on behalf of our wholesale partner James Clay to the annual Independence Day Party at The American Embassy in London. Athletic was the alcohol free beer of choice and was flying out. Spoke to many people who were blown away by its quality. It’s not often as well that you get to watch a global megastar pop group Take That perform in a back garden!! Want to find out more about why this brand is going from strength to strength and could be perfect for your business here in the UK? Let’s chat [email protected] 🇺🇸 🍻
Adam Findlay’s Post
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As Frasers Group is set to acquire German chain SportScheck, Drapers explores what the deal means for the high street giant and whether it will challenge rival JD Sports in the international stage. Read the full story here. #fashion #retail #retailnews #frasers #JD #SportsDirect
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Brand Designer and Design thinking consultant | Author | Mentor | World Skills state champion | Veracious Empath
Flexing your history is better marketing than pushing your products.... 😌 Here's an example of Jockey International, Inc. doing it right.... 🎯 I buy from #Jockey once a year. And I did that yearly shopping recently. When I stepped into the retail store, I found this lovely installation of the history and heritage of the brand with key milestones pointed out.... 👀 As someone who's been buying from Jockey for quite a few years, I had fun going through their history in such an aesthetic way. If I were a new customer, this would give me confidence in the brand I'm considering buying from.... 🤓 #branding #branddesign #brandstrategy #brandconsultant
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Itching for the 2024/25 season to kick off? ⚽️ International tours, pre-season friendlies, and training are in full swing, and while we wait for the first kick-off of the season, plenty is happening off the pitch worthy of attention. Football is, once again, proving itself a key player in New Luxury, and in the latest roundup from Commerce Thinking, we set eyes on the good, bad, and better of Football as New Luxury. Sh*t kits, slick collaborations, and world-class marketing – it's all here: https://lnkd.in/envEt2Ut
Football as New Luxury: The Good, Bad, & Better of 2024/25
commercethinking.com
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The comeback trail: How Williams’ new commercial strategy is winning over sponsors. Really enjoyed this article from BlackBook Motorsport where they have interviewed Williams Racing Commercial Director, James Bower. The interview discusses the team’s partnership strategy and the work they are doing to secure new partnerships and maximise their current partnerships. Really interesting to hear James’ thoughts on some of their key selling points such as brand equity, trustworthiness, independence, honesty and bravery. I particularly enjoyed this snippet, where he discusses the teams responsible for securing partnerships, mentioning the commercial solutions and data and insights teams that support their salespeople. A structure that is reflective of other f1 teams: “People often think [you need to] get lots of salespeople to get lots of partners, but it’s more like a driver model. You need people around the drivers to make them successful. You only want a handful of salespeople, but you need really good people around them in terms of proposals, data and insights, and understanding the landscape and how you’re targeting brands.” I love the comparison to the driver model and how support teams are just as important. It really feels like F1 teams are turning up the dial when it comes to sponsorship this season. With big brands joining the grid, memorable activations (Williams’ Duracell Bunny and Ferrari’s HP sticking out) and Mastercard set to also be joining the party, its an exciting time for sponsorship in Formula 1. With plenty of the season left to come, I’m sure there will be a lot more activity in this space! Link to the article is in the comments and well worth a read.
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Here's the TEA ☕ 👇 With a robust pipeline, you set up YOUR TEAM for success, making work more efficient and reliable. You are able to achieve consistent and predictable revenue growth, maintaining a healthy sales pipeline, you can ensure that you have enough qualified leads, opportunities, and customers to meet your sales goals and avoid wasting time and resources on unproductive activities. A dry pipeline is no match for a well-executed sales strategy. To claim your FREE 10-minute strategy session on how you can get started, Click the link in our Bio and Book a session with our team of experts today. . . #leadgeneration #tabdamediagroup #publicrelation #branding #digitalmarketing #premierleague #luxury #football #watch #fashion #music #movies #business #investmenttips #realestate #techtrends #fashion #fitnesschallenge #businessstrategy #networkingevents
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Say goodbye 80/20 rule, there’s a new #ParetoPrinciple at play in #retail (and similar trends in #travel and #hospitality). Whether it’s 50/5 or 30/3, #luxury #brands and #retailers are creating more, and more exclusive, experiences and events for their top #customers. At Neiman Marcus, a pioneer in tiered #loyalty, 2% of customers deliver 40% of sales. They are focused on “deepning relationships with [#customers] who spend more than $25,000 a year, because they are ultra loyal and more resilient to inflation and other market shocks.” They hosted 50% more best-customer events in 2023 than in 2022, ranging from #RedCarpet activites at #Cannes to bespoke private #shopping trips Putting my #marketer hat on (which, #TBH, never fit quite right on me), this is an example of brands getting smarter about spending, shifting from #ROAS to #CLTV. https://lnkd.in/e7MeNmpQ
Inside the Competition for the World’s Richest Shoppers
wsj.com
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As the Official Logistics Partner of Crystal Palace Football Club, a compelling illustration of the power of impactful branding was witnessed during one of their fixtures, where our prominent logo graced the LED displays, seen by millions of viewers the world over. This visual spectacle has sparked lively discussions among our extensive network of clients, suppliers, collaborators, and staff. The question arises: What elements contribute to such a positive impact? 🌟 Eye-catching brand aesthetics 🌟 Precise and clear messaging that resonates effectively 🌟 Highlighting core services that position Ziegler at the forefront of the logistics industry With a global audience tuning in, we are successfully enhancing our brand exposure on a huge scale. The strategic placement of the brand at a high-profile sporting event like a Premier League match has proven to be a dynamic means of elevating the company's visibility and influence and we look forward to more of the same with the Eagles! #SupplyChain #SupplyChainManagement #Freight #FreightForwarding #CargoFreight #RoadFreight #AirFreight #OceanFreight #Logistics #CustomsClearance #LogisticsPartner #CrystalPalace #CPFC #Football #PremierLeague #FPL
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I boost your freight forwarder's revenue very quickly with value adding services, risk and cargo insurance management services
In the worlds of trade and boldness, where dreams intersect with reality and fates are forged in the crucible of daring, the singular story of #FrachtGroup has emerged. in 🇬🇧🇺🇸 This Swiss forwarder, having a career that seemed destined to inhabit the shadows of a more conservative brand, has accomplished a flight to the lofty heights of public recognition, soaring on the arm of Messi himself. Who would have anticipated such a turn of events in the destiny of this company's brand, which although not so well known, has always been knitted with threads of talent? Who could have figured out the marketing genius behind this masterstroke, where Fracht's name now shines next to the greatest soccer player of all? I don't know how much they are paying... But that put them on the map, it certainly put them on the map. This pink T-shirt is now everywhere. In the airports, in the malls, I can find it in the soup... And with a freight forwarder logo on its arm. Even if it's not your brand, I think the whole industry should be happy about this. A freight forwarder on the arm of Messi and this new shiny team Inter Miami. The story of Inter Miami, a story of dreams becoming reality, tells the epic of visionaries who decided to defy borders and take soccer in a big way to one of the greediest markets on the planet, with an overwhelming ambition. But in this tale of feats and achievements, we cannot ignore those sponsors like Fracht who, with faith and determination, showed the first economic fruits in a ground rich in possibilities. Just imagining how many thousands had to be moved successfully to pay for that logo makes me shudder with excitement. These gentlemen of Beckam and Messi and all the rest are not there for thinking small. They want to swallow the world... It doesn't seem so crazy to me to think that, as the time passes, this pink jersey that today bears Fracht's emblem will become as precious a treasure as the colors of legendary teams like Real Madrid or Barcelona. We may be standing on the brink of a new era, where a monumental league will be home to the world's top players. Maybe. I don't know. And in the middle of this whirlwind of ambition and prowess, Fracht, a company with global reach, has shown that it is not afraid to dream big. It has no hesitation in supporting Messi's rise and anticipating the future of what could be the next big league on the planet. And so, we offer our heartiest congratulations to Fracht for having achieved such an exceptional spot light, built with the courage of those who are not afraid to defy the limits of the possible. A well-deserved victory, on the scene where dreams meet reality and greatness combines with audacity. To you my dear Freight Forwarder, I ask you.... How high are you dreaming? Let your dreams scare you!!! Because if there is something we do have in common is that.. We❤️ Freight. Fracht Group - North America Fracht Group México Fracht Colombia S.A.S
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Arc'teryx owner Amer Sports just published its first report since going public in February 👀 "Looking forward, our confidence is enhanced by the fact that our highest margin brand, region, channel, and category are growing fastest" Quick Q4 2023 summary: Revenue +10% *Technical Apparel +26% *Outdoor Performance +2% *Ball & Racquet -3% *Wholesale -4% *DTC +37% *EMEA -1% *Americas +5% *Greater China +45% *Asia Pacific +22% EBIT $60M (-58) *Marg. 4.5% EPS -$.025 (-0.39) Full-year 2024 outlook Revenue growth: mid-teens *Technical Apparel >20% *Outdoor Performance high-single-digit *Ball & Racquet low-to-mid-single digit EPS $0.3-0.4
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