Adam Ostrow’s Post

Once again, this proves that DAI ads do not work. Agencies lied to brands and touted that they worked the same if not better than host-read ads. This further diminishes trust in brands and hurts the podcasting industry. Brands - reach out to speak with us about podcast host-read ads, that's what we do, and we know they work. [email protected]. https://lnkd.in/g6aAGvKD

To all my agency friends that listen to podcasts but have been on the fence. Podcast advertising works. Get in touch to learn more about the sizeable study Acast recently ran with OMD Sweden 😎 • Highest short-term ROAS: 4.2x (vs. 2.7x avg. across other media) • Top long-term ROAS: 4.9x (vs. 3.7x avg.) • 35% more cost-effective for brand metrics • 18% boost to TV/online video mix effectiveness

I couldn’t agree more with the insights shared in The Intimate Power of Podcasting: A Closer Look at Media Comparisons. This piece explores how podcasting stands out by creating a personal and unique connection with listeners. If you’re curious about how this medium compares to movies, TV, and more, you’ll find this read particularly enlightening! https://lnkd.in/dzuzM_aY

I read through most of the IAB draft for measuring podcast downloads and can conclude with 100% absolute certainty that I would never want to create my own media host (at least not one with any form of decent stats measurement) 😄 https://lnkd.in/gUbv_DWT

Inscribe. Mint. Repeat. I believe that leveraging the referral link is an essential strategy for the ongoing success and streaming of The Daily Thoth Podcast. How The Daily Thoth Benefits: For every new account that uses our link, we receive a credit toward our StreamYard account, which then enables us to reduce our personal costs and create a path forward where this becomes self-sustainable. #FPOC matter. mint $Xen https://lnkd.in/eV5ByUNp

Four takeaways to aid your podcast audience development and marketing plans for the new year. #podcasting #podcastadvertising

For brands looking to effectively drive consideration, podcasts are far and away the preferred channel by consumers. 68% of consumers are more willing to consider a product or service after hearing about it on a podcast. This is more than YouTube/Online Video (62%), Social Media (61%), Live or Recorded TV ( 54%), and AM/FM Radio (49%).

Had such a great time on the The Hearing Journal podcast with D'Anne Rudden, Au.D. talking about Lighting the Professional Path. Follow the link below to listen to the episode and the Aftershow. There are also some other really informative episodes to listen to on the podcast. Definitely a podcast worth following! #dBCoachingGroup #careercoach

So what does this mean for podcasters, publishers, and advertisers? On the blog this week, we're giving you key takeaways from what we learned about Podcast Newcomers in the Podcast Download Fall 2023 Report, conducted in partnership with CUMULUS MEDIA. Get them here: https://lnkd.in/gsur6wfQ

Here are examples of what a unique podcast is not. Too many podcasters have the wrong idea of what it means to have a unique show. The earlier you can package your show as something new, exciting, and unique, the easier it will be to stand out and gain traction fast.