Something big is happening in the media industry! Walmart's purchase of Vizio is a signal that change is coming. In today's newsletter, I speculate on what this means for the future of media and marketing. The thread leads to an interesting experiential future designed to drive commerce, online and in person. If you think this means more consolidation across differing industries, you're not alone. I predict that sports and live events will be key to getting cooperation between brands, governments, and consumers to create a data goldmine. Samsung, McDonald’s, Walmart, and Amazon are going to transform from sponsors into creators of some of the key cultural sporting and entertainment events. The Mall of the Future is coming, anchored by your favorite team, your dream concert lineup, and convenient retail driving tax dollars in return for government support of data collection. What do you think? And for those who love a good heist story, today's Rabbit Hole leads us down a string of potentially connected weird heists that could have a happy ending. Finally, our author summarizes the news that they thought was interesting from the last week. Check it out!
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It continues to perplex me how the much of press around the Walmart / VIZIO deal is focused on Vizio’s size and place in the deal. Vizio sales are a rounding error on the beast of Bentonville’s books (less than 1%), shouldn’t there be more focus on the bigger fish? Just my HO, with 20 years of conference rooms behind it, many many off sites, quarterly business reviews, etc etc behind it #streamingwars #retailmedia #mergersandacquisition The Wall Street Journal https://lnkd.in/g3a5uyQp
Walmart-Vizio Deal Poses Risk to a Key Source of Consumer Data
wsj.com
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Is it only a matter of time until Walmart’s ad business becomes its main source of revenue? Not for a very long time. But this is a pretty big step in that direction. Yes, I’m talking about the big news coming out of a holiday weekend: Walmart’s acquisition of Vizio in a $2.3 billion deal. By integrating Vizio’s SmartCast operating system, which has over 18 million active accounts, Walmart significantly expands its advertising reach, offering advertisers access to a wider audience. This points to a shift towards a more diversified revenue model for Walmart, with advertising playing a very key role in driving future growth. #walmartconnect #CTV #retailmedia
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Enterprise Client Growth Director @ Flywheel | Strategic Customer Relationships, Adoption, Growth & Retention
Exciting News Alert! 🚀 Walmart's acquisition of VIZIO is shaking up the retail media landscape. Dive deep with Peter V.S. Bond as he unpacks the immense value this union brings to Walmart Connect, advertisers, and the data landscape. Don't miss out! #WalmartConnect #Walmart #VIZIO #Acquisition #RetailMedia
ICYMI: Walmart is set to acquire VIZIO, a major HD television and consumer electronics player. This is big news in the world of retail media, but what does it mean? Peter V.S. Bond is here to break down the value the acquisition brings to Walmart Connect, the benefits it provides to advertisers when coupled with clean room technology, and the data opportunities that come from having access to VIZIO’s SmartCast platform ⤵️ #WalmartConnect #Walmart #VIZIO #Aquisition #RetailMedia
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See TV? When I was much younger, last December, I predicted that #MergersandAcquisitions mania would be a huge gravitational force in the Media Universe this year. https://lnkd.in/euyx4c9U Long ago, at that *same link*, I also predicted that #RetailMedia would be the fastest growing lane in #advertising. I specifically pointed to retail media as a big driver of revenue on the #connectedTV - billions in *new ad revenue* streaming across CTVs in the next few years (Source: The Trade Desk). Today's news merged these predictions into one massive, game-changing move: "WALMART HAS AGREED TO BUY VIZIO, the companies announced, as the largest U.S. retailer grows its high-profit *ad business.* Walmart and its Sam's Club warehouse chain have long been major sellers of Vizio devices. But in buying the company, #Walmart touted the potential to boost its *ad business* through Vizio’s Operating System, which allows users to stream free ad-supported content on their TVs." https://lnkd.in/gk7nMW9r It's February, and a good share of my Top 10 Predictions for 2024 have actualized. At this pace, I MIGHT be done the list by July 4.
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Sameer discussed his involvement in holiday Q4 campaigns at Walmart, highlighting their initial conventional and somewhat mundane approach. He specifically mentioned a major toy drive, emphasizing how toys were a pivotal category during Q4. Their strategy involved extensive advertising from various toy manufacturers, in-store demonstrations at Walmart, and showcasing toy catalogs. However, Sameer felt these tactics were typical and expected from a retail perspective. He found Walmart's innovation compelling as they transformed their approach. Instead of sticking to conventional methods, they integrated holiday-oriented gift products in a culturally disruptive and entertaining manner, making their campaigns stand out. This shift in strategy made the marketing approach significantly more engaging and impactful. #marketing #retail #innovation #Q4 #advertising Streaming on Instagram, Spotify, Apple, TikTok, & YouTube Follow us on: Adeel's LinkedIn | Adeel Mitha Salim's LinkedIn | Salim Gheewalla Sameer's LinkedIn | Sameer Badruddin
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While a decision is still in the works, CivicScience data points out that the acquisition of VIZIO would be a great opportunity for Walmart. Vizio ownership over-indexes among Walmart+ and Sam’s Club members (Walmart’s chain), with 27% owning a Vizio TV. Full story: https://hubs.la/Q02lcMsh0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence
Why Acquiring Vizio Is a Smart Move for Walmart, But LG Would Be Smarter
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CEO | COO | Fractional C-Level | Transformative Leader | Growth Strategies | Retail | Consumer Goods | Turnarounds
Walmart and VIZIO have joined forces in an acquisition deal valued at approximately $2.3 billion. This strategic move has the potential to revolutionize the intersection of retail and entertainment, leveraging VIZIO's innovative SmartCast Operating System and expansive customer base to redefine in-home media experiences. With VIZIO's customer-centric approach and growing advertising business, Walmart sees immense potential in enhancing its media arm, Walmart Connect, to deliver tailored advertising solutions at scale. Does this acquisition bolster Walmart's position in the connected TV market and pave the way for groundbreaking opportunities for advertisers to engage with customers in meaningful ways? Stay tuned for the next chapter in retail and entertainment innovation! #Walmart #VIZIO #Acquisition #Retail #Entertainment #Innovation
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Never a dull moment in advertising. Walmart + Vizio Walmart gets direct access to over 18 million households; boost Walmart plus membership, Vizio OS revamp with Walmart integration The impact to ACR data partnership with Inscape will be something to watch out; Walmart’s ad business gets the 🚀 at the right time as Amazon starts ad sponsored Prime. Are Walmart Originals on the card too? Roku; oh boy!! #walmart #vizio #adtech #ctvadvertising
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This is a very smart move from Walmart. There is a clear synergy between retail media and CTV. Will help to accelerate their ad business, understand more about thier customers & offer more holistic campaigns to advertisers. The key phase ""The move would give Walmart more places where it can sell ads and pitch shoppers on goods." https://lnkd.in/eWKU8c32
WSJ News Exclusive | Walmart in Talks to Buy TV Maker Vizio
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