Why Amazon Clothing/Apparel Brands MUST run Defensive Campaigns Amazon clothing brands should run defensive campaigns on their listings for a couple of reasons: 1. Protecting Brand Equity: Defensive campaigns help in maintaining brand visibility and recognition, ensuring that when shoppers search for specific branded items, they are directed to the correct listings. 2. Keeping competitors away from YOUR customers: By bidding on their own brand keywords, brands can prevent competitors from stealing their traffic and sales. Without defensive campaigns, competitors can advertise on a brand’s keywords, diverting potential customers to their products. 3. Enhancing Customer Trust: When customers search for a specific brand and find the correct listings, it enhances trust. If they are misdirected to a competitor’s product, it could lead to dissatisfaction and distrust. 4. Increasing Conversion Rates: Defensive ads often result in higher click-through rates (CTR) and conversion rates because shoppers who search for a brand-specific term are usually further along in the purchase funnel and more likely to buy. 5. Leveraging Brand Loyalty: Loyal customers are more likely to click on your branded ads, ensuring they see your newest products, promotions, and other updates. 6. Upsell other products of yours- maybe customers would like a different variation of the product page they are on. In essence, defensive campaigns are a proactive measure to safeguard a brand's online presence and sales on Amazon, ensuring that marketing efforts are not undermined by competitors. https://lnkd.in/gjsSKNk8 #AmazonFashion #AmazonClothing #AmazonApparel #AmazonPPC #AmazonAdvertising
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You turn first-time buyers into fans right? Ok good. Wait what? Umm fans? Yeah right. FANS. Your work doesn't stop after sale. IT STARTS there. Look... Post-purchase period is the time for your brand to shine: - Reccuring sales - Buyer's loyalty - Word-of-mouth - Upsales All this is achievable. And I'd say it's a must... If you want for your brand to be long lasting. Sooo.. Don't miss the opportunity you have with your email list. Don't waste the impact you can have. Don't waste sales. This is what I do. And this is what you can read more about on my page. Soooo.. Follow, let's connect. And I have an ask from you... Don't turn on notifications ;)
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𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐎𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦𝐞𝐝 𝐛𝐲 𝐘𝐨𝐮𝐫 𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭 𝐀𝐜𝐜𝐨𝐮𝐧𝐭? Juggling product listings, orders, and marketing on Flipkart can be a nightmare! 𝐒𝐭𝐨𝐩 𝐥𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐡𝐨𝐥𝐝 𝐲𝐨𝐮 𝐛𝐚𝐜𝐤 𝐟𝐫𝐨𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. 𝐒𝐡𝐚𝐫𝐩𝐰𝐚𝐯𝐞 𝐨𝐟𝐟𝐞𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐭 𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮: 𝐁𝐨𝐨𝐬𝐭 𝐒𝐚𝐥𝐞𝐬 & 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: We'll optimize your listings, run targeted ads, and leverage promotions to reach millions of potential customers. 𝐒𝐚𝐯𝐞 𝐓𝐢𝐦𝐞 & 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬: Free yourself from daily tasks and focus on what matters most - growing your business and creating amazing products. ⏳ 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐏𝐫𝐨𝐟𝐢𝐭𝐬: We'll help you develop a winning strategy to optimize pricing, manage inventory, and ensure smooth order fulfillment. 𝐒𝐭𝐚𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭: Our team stays up-to-date on Flipkart's policies to keep your account healthy and avoid suspensions. ️ 𝐋𝐞𝐭 𝐮𝐬 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐬𝐞𝐜𝐫𝐞𝐭 𝐰𝐞𝐚𝐩𝐨𝐧 𝐨𝐧 𝐅𝐥𝐢𝐩𝐤𝐚𝐫𝐭! 𝐆𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐝𝐚𝐲 𝐚𝐧𝐝 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥! https://lnkd.in/d8ya5TqX #FlipkartSeller #FlipkartBusiness #AccountManagement #GrowYourBusiness #businessowner #amazonspn #digitalmarketing #amazonservices #ecommerce #serviceprovider
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CEO & Co-Founder VDB, Your Jewelry Tech Partner. We help jewelers increase online and in-store sales with technology.
Overall, make sure your online presence addresses all of those factors that might prevent a consumer from buying online. They will want to get to know your business. Who are you, how long have you been in business, and what are your credentials? This information should be easy to find and written in a brand-appropriate voice. Consumers are willing to buy big-ticket items online. Are you ready to serve them? Buying Diamonds Online: What Customers Look For ▸ Link in comment
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📧 I Help E-commerce brands add an EXTRA 35 % to their MRR without spending a $$$ on ads by Installing our Email Acquisition Framework in 45 days.
One of the mistakes I see brands make is sending the same email to everyone. If you send a "get 10% off your first order" to a 2x purchaser who's loyal to your brand, how do you think they'll react? So make sure to treat your customers and leads differently.
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We've all seen them - those cool product posts without a price tag. You're interested, but then comes the confusing part: "DM for price!" Sure, there might be reasons for this lack of transparency. Maybe sellers want to create intrigue or negotiate prices over the phone. But here's the thing: most customers, myself included, appreciate upfront pricing. Why Transparency Matters: Convenience: Seeing the price right away saves time and avoids the hassle of contacting the seller just to find out. Informed Decisions: Upfront pricing allows you to compare options and make informed buying choices. Trust Building: Transparency shows respect for potential customers and builds trust in your brand. The Bottom Line for me, by clearly displaying prices on social media, sellers can create a more positive experience for potential buyers and ultimately increase their chances of making a sale. Hiding prices might work for some, but for many of us, it just creates distrust and frustration. What do you think? Do social media posts need prices or are product demos enough? #Digitalmarketing #Trasparency #Onlinemarketing
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Let's go on a journey to the buyer's journey. ✨ Ever wondered why you keep buying from certain brands? It's all about the buyer's journey. so, what is the buyer's journey? 🟪 Awareness: In this initial stage customers realize they have a need. 🟪 Consideration: They compare solutions and products. 🟪 Conversion: Ready to make a purchase decision. 🟪 Loyalty: Building relationships. 🟪 Advocacy: Happy customers spread the word (word of mouth). Follow Trebuto now for more advice✨
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To attract and help buyers in their buyer's journey which do you believe is more important ? > Removing Objections OR > Addressing the False beliefs Justify your choice! #buyerjourney #CustomerExperince #MarketingStrategy
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Hot take: Don’t just sell your product; sell your story. Your product may check all the boxes: - It solves a problem - It has a perfectly designed product page - It features world-class SEO-optimized descriptions ...but in today’s buyer economy, people want to connect with more than just a product. People are tired of simply purchasing products they want. They want to purchase a product they can get behind. They desire to connect with the mission and motivation behind your product. It’s your story that builds trust, creates loyalty, and turns customers into advocates. Not the other way around. P.S. Repost to share with your network. & Follow Eddie Maalouf for more posts like this.
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So many brands think when the Buyer says "no" to bringing their product on, for whatever xyz reason, that there is nothing to be said to change their mind. As a result, they accept the defeat and let the conversation die out. This leads to frustrations over buyer communication, because you *know* that your product would succeed if only they gave you a chance to prove it on the shelf. 😩 What you need to understand is, every Buyer "no" is just a different way of saying "I don't trust you." 🤔 ❌ "Your product is too expensive" really means ➡️ "I don't trust that you can sell off the shelf at that price point and help meet our margins." ❌ "We don't have room in that category" really means ➡️ "I don't trust that you are unique enough to stand out among the competitors." ❌ "Our shoppers wouldn't be interested in this" really means ➡️ "I don't trust that you know your target audience and how it relates to our shoppers." And the list goes on and on (and on). See how every possible "no" boils down to TRUST? As the brand, it's your job to prove your worth in your pitch, and have rebuttals ready for every single one of these possible trust pitfalls. I've written a resource that teaches you how to craft effective responses to these "no's," and re-gain that Buyer's trust. Who wants a copy? 👀 Tap the link for yours 👇🏼 www.alliball.com/100
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Meta Ads Specialist| Empowering Purpose-Led Businesses to Grow & Scale Through Strategic Paid Advertising | Drive Meaningful Results | Transform Vision into Impact
How often have you stalked the hell out of reviews before making a purchase? I'm going to guess and say - every time. When was the last time you asked your customers for reviews? Are you getting new reviews after every purchase? Reviews help to build your brand authority, build a loyal fan base and they help new customers make a purchasing decision. If you have time for one thing today, ask for a review on Google & Facebook! (Hot tip: make sure to include them on your website too). #businessgrowth #smallbusinessgrowth #marketingtips
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