Aditi Srivastava’s Post

Our Insights Hub is LIVE! 💫 So proud of all the great work here, and of everyone who has contributed to our growing library of thought leadership. Some recommended articles to start with, by Shivani Gorle, David Pangilinan, Julia Small and Nicole C.: *Aging Around Aging Around: Going Against The Generational Grain* https://lnkd.in/gWdEPbdk *Shantay, You Stay: The Evolving Expectations Of Queer Representation* https://lnkd.in/gFVVvjaT *How Gen Z Has Adapted and Adopted The Language of Technology* https://lnkd.in/gBYxX7tc

After months of preparation, from writing and reporting, to editing and editing (and editing)... The Paramount Advertising Insights Hub is live! Filled with cultural trends to tease your mind, a cheat sheet of shifting audience behaviors and even media landscape predictions, this hub will help marketers (and anyone obsessed with media and entertainment) thrive in an ever-changing media ecosystem. Shoutout to everyone that has helped bring it to life. From the designers and dev teams, Lydia Daly and Mary Kate Callen for the leadership and support and of course... Christine Huang, Shivani Gorle, Julia Small - the editorial team that made me realize how much I love the Oxford comma (though none in this post). Some recommended reads below: *Shantay, You Stay: The Evolving Expectations Of Queer Representation* https://lnkd.in/gFVVvjaT - Written by yours truly! *Aging Around Aging Around: Going Against The Generational Grain* https://lnkd.in/gWdEPbdk *How Gen Z Has Adapted and Adopted The Language of Technology* https://lnkd.in/gBYxX7tc So much work, so many hands, and countless hours have been put into this and I cannot wait to continue contributing to its growth! #Advertising #Marketing #Paramount #CulturalTrends

Media Effectiveness can empower marketers to refine their channel selections, and budgets, and maximise their return on investment in an ever-evolving digital landscape 📈 In our free white paper, we explore: ✔️ The current landscape of Media Effectiveness Measurement ✔️ Modelling, Testing and Attribution methods to achieve effective measurement ✔️ Different approaches to Media Effectiveness ✔️Demonstrating the value of brand media vs performance media Download for free 👇 https://lnkd.in/e7CNCv8S

Curious about 2024's social media trends? Discover GWI's interactive and user-friendly dashboard! Explore insights, share with colleagues, or impress your clients with the latest data on: 📲 Platform evolution 🎥 Video content 🛍 Scrolling to shopping transformations No GWI login is needed! Dive in directly – no signup required. Check GWI's might in consumer insights 🔍🎯 🔗 https://ow.ly/cgw450RY86x

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YouGov has released its latest UK Media Report. A fascinating read. As the media landscape is always evolving. Online channels have increased in the past 4 years and advertising Online is fully entrenched as a leader for advertising attention. The report uncovers: • Media channel consumption rates • Impact of advertising channels by generation • The rise of video content eg YouTube is up +46% (2020 V 2023) • Appetites for on-demand • And much more! Read more here: https://bit.ly/3TQoxss

🚀 Breaking news ! Don’t miss out on the new Top 100, go find out what are the new trends prevision for this year ! 🤩 In the bustling world of digital agencies, Efluenz EU shines bright, ranking 58th in our TOP 100. With impressive revenue growth, they blend digital expertise with the art of influence. Let's delve into their world, where digital merges with the art of influence. 👉Get the insight of Julien Latinis on how influence strategies impose themselves in the marketing world : - An industry undergoing profound transformation - Challenges to agency compensation systems - Evolution in advertiser behaviors - These challenges jeopardize the profitability of social agencies - A sector professionalizing itself - Clients seeking increasingly sustainable budgets - Promising projects at the core of marketing plans Click here to read Julien’s interview.  👉 https://lnkd.in/e-5Y44Y8

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