Generative AI is a game-changing tool for reimagining customer experiences, but how do companies leverage these new technologies on an enterprise level? Phil Regnault, Partner and Principal Adobe Alliance Leader, PwC sat down at a Forbes panel during Cannes Lions International Festival of Creativity to discuss the future of marketing in the era of Generative AI. https://adobe.ly/4cBARVr
Exciting time for marketing folks indeed!
Exciting!
Technology Sales Leader | Driving Client success | Strategic Advisor
1moInteresting comments ... I'd add that Personalized Marketing is even more important than even 5 yrs ago.