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In my experience working with new founders, I've observed that those who invest heavily in their initial product (potentially building more than an MVP) tend to face greater challenges in launching and often attempt to cater to a broad range of audience types. This approach often requires more resources for sales and marketing, and the pitch to investors becomes more complex than it should be in the early stage. #productmanagement #startupfounders #mvpdevelopment #softwaredevelopment

I’ve decided to keep the names of Advisors who are featured in pitch decks in these entries because A.) it helps the narrative and B.) They are still with us two years later! It’s easy to forget that this was the tail end of COVID. #technology #innovation #startuplife https://lnkd.in/gFmGW2Pu

Are you familiar with the #freshstarteffect? Even if you're not, chances are you've experienced it in your life. We tend to feel motivated to start new things at the beginning of a new time cycle. Whether it's the first day of a job, the first day of college, or the first of the month, we're ready to tackle new challenges and make positive changes. But did you know that January may not be the best month to start fresh? With bills due from Holiday spending, lack of sunshine, and self-evaluation, it can be challenging to find the motivation to achieve our goals. More so if "unwinding" over the holidays was not a realistic goal. If January did not start off with a bang for you, why not kick off February with some inspiration? Join Dujon C. Smith and Jamie Rotnicki as they share their stories of disrupting their organizations to achieve success in today's world. Hear from Rissa Reddan and Jason Hauer on the transformative power of courage. Let the courage of others reinforce your own. #motivation #newbeginnings #psychology #freshstarteffect #behaviorchange

What turns a campaign into a standout success? 🤔 It’s a mix of authentic storytelling, leveraging personal brands, strategic partnerships 🤝, and a focus on innovation.  Discover how these elements catapulted Nuvei into the #fintech spotlight and made their campaign a remarkable success story!  #storytelling #marketingsuccess #fintechcampaign #partnership

This Uncensored CMO pod with Mike Cessario was deadly (pun intended). A few things that blew my brains up: ☠ Liquid Death understood from the jump that they weren't gona beat Aquafina, Dasani, Fiji and others in the category by playing their game. They had to create a NEW game, one that focused on brand as opposed to functional benefits. One in which a single can on the shelf was enough to tune out the noise from the massive shelf-space blocks owned by the giant players. ☠ By benchmarking their creative ladder against ENTERTAINEMENT categories such as comedy shows, movies, and music festivals, they were able to become more confident in taking creative leaps. When you think about it, people are already watching crazy sh*t on Netflix, so Liquid Death's ads are not that insane when put side by side with those (but certainly standout compared to the more risk averse marketing we see in the water category). ☠ As a startup in a highly competitive CPG market they couldn't afford to grow slowly. They had to get out of the gates swinging at a loss to effectively reach "escape velocity", meaning by the time big companies got a whiff of it, it was too late to catch up. There are so many more gems in this episode. Go check it out. Another 10/10 pod by Jon Evans 👏

Saw this image on the internet today and it's so crazy to see so many celebs using their stardom and popularity to fuel their businesses. This got me thinking, what if I create a business idea and get a celebrity to be the face of the company and offer them equity for that? By being the face of the company, they wouldn't need to do anything except market the product. With their influence, boom, so many people would be in line to buy the product! Do you think this would work? Let's discuss! #BusinessIdeas #CelebrityInfluence #MarketingStrategy #StartupThoughts

So why wait? 🚀 Take the next step towards realizing your business's full potential with Kreadevs by your side. Let us help you unlock new opportunities, overcome challenges, and propel your business to new heights. Together, we can achieve greatness. 💡 Let's grow your business together—partner with Kreadevs today. 🌟 #BusinessGrowth #Innovation #Partnership #digitaltransformation

Need help managing a growing business? Get the inside scoop from the Bottle Rocket Media founders in this podcast collaboration with Creatives Grab Coffee! 🚀 #business #smallbusiness #businesspodcast #businessmanagement #startups #smallbusinessowner #entrepreneurship #bottlerocket #bottlerocketmedia #videoproduction #videoproductioncompany #chicagobusiness

I’ve talked before about the reality of building a business from scratch. But for founders who take an active role in running their ventures, the hard grind never ends — and nor do the difficult decisions. Alongside my fellow co-founder and Adverity’s CTO Martin Brunthaler, I’ve been able to play a part in actively steering the company’s development and growth, while ensuring we stay true to our purpose of giving marketers the means to achieve data-based success. Taking the hands-on route, however, has presented an ongoing struggle over the past nine years. With daily operations absorbing so much of time and attention, it’s been difficult to define how much I should be working inside the business, versus working ‘on’ it. Following some deep consideration, I have come to the clear conclusion that there is a greater need for focus. Resetting this balance will mean making a big change. To give me more space for strategic work, the talented Harriet Durnford-Smith is stepping up to become Adverity’s COO. Since joining us in 2019, Harriet has consistently demonstrated her exceptional abilities in tackling complex problems, turning strategy into action, and harnessing maximum value from data, among many others. She is perfectly equipped to take the wheel on operational alignment, executing business goals, and managing our workforce effectively.  In the meantime, I will focus on pushing the next strategic chapter of Adverity forward. #focus #strategicleadership #operationalefficiency

Is MVP necessary for launching a new product line or business? At Zemé Fresh, we're building in a new space and understanding our customers' preferences and how they engage with our products has been crucial for us. Implementing the MVP approach wasn't just a choice, it was a necessity. Releasing an MVP helps businesses gather invaluable insights and feedback from early adopters, shaping a better understanding of their needs and preferences. Want to delve deeper into why MVP is a game-changer for businesses? Hear it directly from our founder Prerna Bhutani in the video below. #startupstories #mvp #mvpdevelopment #founderstories #beautyindustry #zeméfresh