Adster’s Post

The AdTech world is an all-you-can-eat buffet of opportunity, with countless vendors and service providers vying for a spot on your plate. But like most buffets, some options are more appealing than others, and it pays to shop around before you start feasting. At Wagyu Digital, we possess extensive experience in the AdTech world, having both savored and crafted the offerings at this exclusive event. This places us in a prime position to guide you on your journey. So, where should you begin if you're a newcomer? A great starting point is with a Google Certified Publishing Partner (GCPP), the filet mignon of the adtech world. So, why choose a GCPP? Google-Endorsed Expertise 🛡️ Access to Advanced Technology 💻 A Proven Track Record 🎯 Comprehensive Support 🛠️ Up-to-Date with the Latest Trends 🚀 When searching for a new monetization partner or ad tech provider, what qualities are you looking for to whet your appetite? 💼 #GoogleCertifiedPublishingPartner #WagyuDigital #Monetization

𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 𝐀𝐧 𝐄𝐚𝐬𝐲-𝐭𝐨-𝐮𝐬𝐞 𝐀𝐝 𝐁𝐮𝐲𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐓𝐡𝐚𝐭 𝐏𝐚𝐜𝐤𝐬 𝐀 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐏𝐮𝐧𝐜𝐡? Look no further than AdLib MetaDSP! AdLib: DSP Advertising Made Easy's self-service platform removes all of the barriers and complexities so you can easily launch successful programmatic campaigns at scale and across all channels. With 24/7 access to transparent reporting and deep, actionable insights, you'll be able to keep an eye on your campaigns and make informed decisions. Plus, with access to every audience of every size and every type, you'll be able to target your ideal customer with ease. Click below to find out more. 👇 https://getadlib.com/dsp/ #NYCFC #VamosNYC #ForTheCity #Partnership #NewYorkCity #Partners #SMEBusiness #SME #NYCBusiness #Marketing #Meta

Transparency is the bedrock of trust and strong client relationships in programmatic advertising. By fully owning the tech stack (DSP, CDP, AdServer), advertisers can cultivate deeper collaboration and drive more impactful campaigns. This ownership pushes media agencies to embrace a transparent approach, elevating inventory quality across markets. Explore the latest POV by Abdelnabi Alaeddine, Regional Director - Digital and Partnerships at UM MENAT, on the transformative power of client ownership of tech stacks and its key benefits. #ProgrammaticAdvertising #TransparencyInAdvertising #AdTech #MarketingInsights #AdvertisingExcellence #POV #UMMENAT

With the increase of programmatic investments in the region, it is becoming more crucial to adopt a fully transparent model with the clients in terms of data and stack ownership. Inventory partners and agencies must work collaboratively to keep enhancing the quality of the inventory across the region.

Adtech ecosystem, Jan-May 2024: “The internet is fraught with large, dark and scary corners. MFA, low-grade UGC, divisiveness, brand unsafe. “ The Trade Desk May 29 2024: “Consumers are spending more time on the best of the open internet and there’s tremendous value for advertisers in reaching them there. “ Adtech ecosystem, June 2024: “We don’t want a solution to the problem”.

Has SPO gone too far? 🤔 In today’s blog we consider the pros & cons of SPO in its current form of execution. We explore the efficiency vs value ballance and the effect that the practice of simple focus on price & volume might be having upon creating a better ecosystem of higher quality. What are your thoughts? Zaid Roberts Andreas Finzel Momtchil Donev Lee Fels Rob Ishag John Tigg Emily Brewer Daniel Ayinde Eric Shih

MediaGo Ad Platform's new Max Conversion bidding mode boosts ad conversions and controls costs using advanced DNN technology, improving ROI for advertisers. Read the Latest full News - https://lnkd.in/dBY5U5mb #MarTech #MarTechedge #MediaGo #SmartBid #AdvertisingTechnology #MaxConversion #DeepLearning #AdTech #BiddingMode #DigitalAdvertising #ROI #ConversionOptimization #CostControl #AdvertisingPerformance

In the dynamic world of programmatic media, eliminating unnecessary cost layers is crucial for maximizing efficiency and profitability. At SmartSpend, we leverage Supply Path Optimization (SPO) to streamline your media buys, ensuring you get the most value out of every dollar spent. We transform your programmatic strategy into a powerhouse of savings and performance by cutting out the middlemen and the unnecessary tech fees by focusing on direct, transparent paths to premium inventory. Ready to see the difference? Let’s turn your media investments into strategic assets. #SmartSpend #SPO #ProgrammaticMedia #MediaOptimization #AdTech

Transparency and quality are the pillars of successful programmatic advertising, yet also one of its most common challenges. Our latest report dives deep into the findings of the ANA study and highlights how MiQ is leading the industry in addressing the most pressing issues, such as Supply Path Optimization, Sustainability, and MFAs. Read the full 'Quality in Programmatic' report today! #programmatic #adtech #wearemiq #ANAreport

Will Supply-Path Optimization Solve Efficiencies within AdTech? 🤔 SPO is a complex but essential technique that helps advertisers make informed decisions about their programmatic ad buying, ensuring their messages reach the right audiences at the right time and in the most cost-effective manner. 👇 However, is SPO the holy grail for advertisers and transparency? I don’t think it’s as simple as that. And this article will help explain why⚡️ Read our latest blog for further insight into the benefits, challenges and future for SPO 👉 https://ow.ly/6rwT50Q7uJI #launchpad #adtech #adtechgrowth #spo #supplypathoptimization