Adswerve, Inc.’s Post

ATTN: did you know Google has delayed its plan to eliminate third-party cookies from Chrome? 🧐 While this offers temporary relief, it does underscore the need for the advertising industry to both innovate and adopt privacy-centric data strategies. Now is the time to stress the importance of first-party data, testing alternative targeting methods and preparing a future where cookies are obsolete. The shift is happening, and we are ready to adapt! Are you? Check out our latest blog post to learn more: https://loom.ly/10gSiLM #Google #Cookies #DigitalMarketing #NewBlogPost #IndustryPerspective #AreYouReady #FutureOfMarketing

NextRoll is excited to announce the commencement of the testing phase within Google's Privacy Sandbox initiative. This milestone is a testament to commitment towards viable, privacy-centric solutions in advertising. We believe that marketing and privacy coexist harmoniously. As we move forward, our goal is clear: to empower marketers with effective, privacy-first tools for targeted advertising. This journey is far from over, but I am more confident than ever in our direction. Together, we are not just preparing for a world without third-party cookies; we are defining what it means to market responsibly in the digital age. I want to extend gratitude to Google, OpenX, and all our supply partners.  Your trust, collaboration, and innovation drive us forward. Let's continue to set the standard for privacy-forward marketing, today and into the future. #PrivacyFirst #Innovation #NextRoll #DigitalMarketing #PrivacySandbox

🍪 Gearing up for a cookieless future, RollWorks, a division of NextRoll, is developing an innovative bidding system designed to seamlessly integrate and testing with Protected Audience API as part of Google's Privacy Sandbox initiative. This new bidding system will enable us to continue delivering effective account-based marketing solutions while prioritizing consumer privacy in the evolving digital landscape. At RollWorks, we remain committed to staying ahead of industry changes and providing our customers with cutting-edge ad tech capabilities. Our engineering team is working diligently to ensure a smooth transition as third-party cookies are phased out. We're excited about the opportunities this presents to shape the future of targeted advertising through privacy-first methods. Stay tuned for more updates as we pioneer new solutions for the cookieless world! #cookieless #abm #displayadvertising #google #rollworks #nextroll

As Google Chrome’s cookie deprecation deadline looms, we thought it would be helpful to look back at our coverage since early 2023 to track the momentum that brought us to this point, as well as to address new ways of reaching online audiences that can transcend the limitations of third-party cookies. #thirdpartycookies #adtech #advertising

Our wonderful VP, Paid Media Natasha Tibbetts talks about Google’s latest cookie deprecation delay. Learn more about how this impacts advertisers and agencies below! Cc: Swell Media & Meet The People

Are you among the 82% of marketing professionals who have been impacted by signal loss? Our industry is at a pivotal turning point and we all need to be focused on a privacy-first approach to overcome new challenges. One pain point that marketers might face with first-party data is that various channels like CTV, retail media, and social media don't always work together, making it tough to gauge the effectiveness of their marketing campaigns. Check out Sara Karlovitch's Marketing Dive article for insights on how marketers are trying to navigate this shift and where they are looking to invest in order to thrive. #ads #privacyfirst #marketing https://lnkd.in/eydujyGf

First party data strategies should already be a focus for your brand but if it’s not, then this announcement and Google’s continued uncertainty for when they might flip the switch should make you think twice. How are you going to tackle addressability while respecting users privacy plus showing the benefits and value exchange to consumers for consent based personalized ads? #futureofadvertising #digitalmarketing #cookielessfuture

Google's decision to keep cookies optional in Chrome is a surprising twist in the ongoing saga of digital privacy and advertising. This major reversal is likely to send shockwaves through the advertising industry, as many have already begun to brace themselves for a cookieless future. For advertisers, this change means a temporary sigh of relief. Cookies have been a cornerstone of digital advertising, allowing for targeted ads and personalized user experiences. Google is providing a lifeline to advertisers who rely on this technology for data-driven marketing strategies. #DigitalPrivacy #GoogleCookies #Advertising

Google's decision to keep third-party cookies in Chrome while giving users the choice to accept or reject them is a big change. Advertisers now need to balance using cookies with getting ready for Privacy Sandbox. This highlights the need for privacy-friendly options and the importance of staying flexible in digital advertising. #adtech #advertising

Despite Google delaying the removal of third-party cookies, many brands and publishers are already moving beyond them. Companies like Kroger and Adobe are focusing on first-party data, which they find more reliable for reaching audiences. Publishers are also adapting by building direct relationships with users and exploring alternative identifiers. This shift is driven by privacy concerns and the decline in cookie usage, encouraging the development of more privacy-safe and effective advertising strategies. The Current has more. https://bit.ly/46CRWw7 #TopTakes #FirstPartyData #PrivacyFirst #AdTech #DigitalAdvertising