AdTheorent’s Post

Blair Robertson, CTO, Innovid at #ctvconnect: I would call it frequency management, not frequency capping. There are plenty of underexposed households—it's really about balancing the mix. But let's talk about the impact of frequency—"I saw too many and I'm annoyed." That's not cool! But a pub can control that. Wastage is the hard part—publisher can't control it, neither can DSPs or SSPs. You need someone who can see holistically like a—here's the plug—an ad server. We see 1.3 billion impressions a day. AdExchanger AdMonsters Cynopsis Chief Marketer

Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, my colleague Jeffrey Goldstein helps explain what happened, covering business model and culture misalignment. Read the full article here. And let me know your thoughts in the comments below.

Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, my colleague Jeffrey Goldstein helps explain what happened, covering business model and culture misalignment. Read the full article here. And let me know your thoughts in the comments below.

Axios reported today on the breakups of telecom and ad tech “which were inevitable given a lack of effective integrations and mismatched strategies.” In the article, we help explain what happened, covering business model and culture misalignment. It is another testimony to the need for TelCo to transform into a "Lean, Mean, Green Telco Machine" to be able to amplify value in the adjacent verticals. Read the full article here. And let me know your thoughts in the comments below.

I have been speaking with several AdTech professionals over the last few weeks, and here are a few of their predictions for 2024. ·     More and more advertisers will turn to digital out-of-home advertising. ·     Online choice architecture will be subject to deeper scrutiny and regulation. ·     The Digital Markets, Competition, and Consumers (DMCC) Bill, which will be passed. Do you agree? Anything to add? #adtech #adtechnology #adtechnews

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"Innovid Wants To Create Harmony Within The CTV Supply Chain" Automation, Not Competition:  While we're building bridges to ad servers, we're not in the game of media transactions. No DSP, SSP, or ad exchange tags here. We're a software company, pure and simple. Efficiency is Key:  Harmony Direct is all about streamlining the workflow. Imagine less friction, more action. It's like oiling the gears of the CTV machine for a smoother run. Transparency and Control:  We're lifting the veil on the CTV advertising process. More visibility, less mystery. It's about giving control back to the advertisers and publishers. In a nutshell, Innovid's Harmony Direct is the silent hero in the background, ensuring your ad workflows are as smooth as a hot knife through butter, without stepping on anyone's toes. 🌟 Alyssa Boyle | AdExchanger Zvika Netter | Innovid Michael Treon | PMG Miles Fisher | Roku #CTVAdvertising #AdTech #InnovationWithIntegrity #OTT

😰 How quickly can you notice unexpected changes in your ad sales? We've observed numerous instances where changes in configurations or tools have adversely affected ad revenues. Rapid response is essential in these scenarios to mitigate revenue losses and address problems efficiently. Leverage real-time analytics and alarms to keep abreast of any unexpected setup issues. Discover more insights on our blog. Link in the comments ⏰ 👇. #pubtech #programmatic #adsales #adrevenue #relevantyield

CTV distinguishes itself within the digital landscape with its unique app-based ecosystem, which has thus far circumvented the identity challenges faced by desktop and mobile platforms... https://ow.ly/iNy050SgMRB #marketing #martech #technology #digitallandscape