Excited for our Jill Delpha to lead a discussion at today's BIMA event about how advertisers can maximize the opportunities around CTV. She'll be joined by a great group of panelists from Digitas North America, Gupta Media, GYK Antler and USAA. #DigitalMedia #Marketing #CTV Greater Boston Chamber of Commerce
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Exciting insights today at The Future of TV Advertising. William Keggin, Director of Advanced Advertising at LiveRamp shared the stage with Boots UK's Omni-channel Director, Ollie Shayer, and Sky Media UK's Head of Data Solutions, Adam Thomas. Together they delved into the realm of connecting CTV and commerce media, exploring the power of data collaboration. 💡 The discussion revolved around delivering peak personalised customer experiences and the intricacies of achieving closed-loop measurement. 🔄 If there's one thing to take away, it's that both meaningful collaboration and leveraging insights are needed to create real value from data! 📺 #FutureofTVAdvertising #DataCollaboration #LiveRamp
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🚀 Strategic Account Executive growing relationships and revenue • Strategic Accounts • Data & Technology • Market Research • Collaborator • Team Builder
Improving the ad experience through ad innovation! ...and frequency management FYI the Pause Ad is a non-disruptive format that connects your brand directly with audiences during a user-initiated break in the viewing experience.
What gets in the way of the ideal ad experience? Frequency. Hear what top leaders have to say on this topic at #TVNow. Thanks to Publicis Media's Shelby Saville, OMD USA's Kelly Metz, MAGNA Global's Allison Kallish, GroupM's Jessica Brown, FreeWheel's Katy Loria, Havas Media Network's Mike Bregman, Magnite's Sean B., and The Trade Desk's Tim Sims.
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Big screens, bigger results. The convergence of CTV and retail media is giving brands a more effective way to connect with shoppers of all backgrounds. Halli Goddard and Derek Leonard, PhD make some great points about the power of data collaboration in delivering relevant ad experiences for customers and measurable results for brands in this LiveRamp event recap: https://bit.ly/4dlRHbN #KrogerPrecisionMarketing #8451Proud
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Last month at Advertising Week New York, JF Cote, CEO at Sharethrough took part in the Executive Interview series, where he talked with Jamie Maw, Programmatic Director on the Innovation Factory stage. Topics covered include: 🚀 Research-Backed Ad Enhancements 🔎 Origin of Ad Enhancement Technology 🍃 Future of Sustainability in Ad Tech 👉 Check out the top 5 trends from [Advertising Week]: https://lnkd.in/eWnueE7y #AWNEWYORK23 #advertisingweek #digitaladvertising
From Ad Exchange Vision to Green Media Leadership
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With all the hype that surrounds Super Bowl ads and the major investments made by brands ($7M USD for 30 seconds to air live this year), how do marketers plan for optimizing success and what insights have been derived from past ad performance?? The webcast below will dive into data driven insights, "From pre-market video ad testing and benchmarking to leveraging competitive insights and emotional measurement...". Happy Super Bowl Sunday, Marketers!
Sean Muller, the founder and CEO of iSpot, Peter Daboll, Chief of Insights, and Mondelēz International Director of Brand Insights, Cookies, Maria Rondon, will delve into the exciting world of Super Bowl advertising in this webcast. Explore the tactics that help marketers stand out from the crowd, monitor dispersed audiences and make a lasting impression on buyers. #ad Register for this webcast today! Made possible by iSpot. https://lnkd.in/gVSfN_cE
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Please join us as we discuss the ever important topic of identity. Especially as it powers through from audience activation through to outcome, in a privacy centric and consumer first way!
VAB's State of TV Measurement Series continues tomorrow August 20 at 12:00 EST with an all-female Executive Roundtable: "From Tech to Tools: How to Win at Measurement Through Identity"! Our very own Andrea Zapata, VP of Advertising Data, Measurement & Partnerships at T-Mobile Advertising Solutions will be sharing her expertise alongside industry leaders Leslie Wood, Chief Research Officer at iSpot.tv, and Laura Bernstein Grover, SVP and Head of Client Solutions at EDO, Inc. Discover how to harness data for effective targeting, measurement, and optimization across various screens and platforms. Register today! https://lnkd.in/gUP-nmSZ
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Recently our own Hanna Gryncwajg, VP, Measurement Innovation, joined the Audience Measurement, Data, and Technology panel at the NAB's TV2025: Monetizing the Future conference. Hanna and fellow panelists discussed how competing measurement systems stack up, how analytics and data is applied across TV stations’ linear and digital platforms, and where the ongoing lack of a common currency has knock-on effects across the ad sales ecosystem. #measurement #advertising
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On a mission to save businesses $100M in wasted marketing spend by 2026. CEO at Playbook Media/ GrowTal, Angel Investor, Startup Advisor
Are you CTV curious? I’m cohosting a Webinar on May 21st at 2pm on CTV and measurement. The biggest hurdle most advertisers face when it comes to CTV is how to properly measure its effectiveness. This webinar is designed to help advertisers to learn how they can leverage MMM and Rockerbox’s suite if capabilities to measure the impact of ads placed through TV Scientific’s platform. If you are CTV curious, it’s a must watch! #ctv #digitalmarketing
We can’t wait for you to join us for “How CTV Boosts Performance Throughout the Funnel (And How to Measure it with MMM)” on May 21 at 2 p.m. ET! Ron Jacobson, CEO and Co-Founder of Rockerbox, Ashley Parducci, Head of Measurement & Insights at tvScientific and Bryan Karas, CEO of Playbook Media will be sharing everything you need to know about how to drive success with CTV. Here are just a few of the things you’ll learn during the event: ⚡How CTV boosts performance across the funnel 📈How cross-channel campaigns that leverage CTV can help drive results 💡Why MMM is uniquely suited for measuring CTV (and why measurement matters) ⭐And much more! We hope to see you there! Register today to secure your spot. https://hubs.ly/Q02wFH2h0 #marketing #CTV #MMM
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Join our upcoming webinar "CTV: The Missing Piece for Performance Marketers." We will be covering: - Why CTV is a crucial part of the media mix and how it can drive significant results - Effective CTV buying strategies to maximize budget efficiency and ad performance - The best measurement tactics to understand the true impact of your CTV campaigns Registration link in the comments below! #CTV #PerformanceMarketing #MediaOptimization
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CNBC reports on the skyrocketing growth of retail media spending. At MindgruveMacarta, we're at the forefront of this evolution, harnessing innovative strategies to maximize brand visibility and engagement. Read more about how advertisers are shifting budgets away from TV to retail media networks. https://cnb.cx/4f3w2pq #RetailMedia #MarketingInnovation #MindgruveMacarta #AdTech
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